Adpulp
Advertising News and Know-How
By David Burn
The Chicago Tribune on Monday launched a new advertising campaign as part of a wider marketing plan that the company says seeks to demonstrate how someone's day was made better by interaction with the newspaper. The new campaign, which features animation from illustrator J.J. Sedelmaier, introduces a new tagline: "What's in it for you?" It's the first campaign for the paper from its new agency, DDB Chicago, which …
Continue Reading about Trib Goes With Self-Serving Word Play →
By David Burn
Brand Autopsy offers this outdoor board from Austin's Community Clinical. Maybe a giant sound chip attached to this board would better serve the clinic's efforts. It could ask, "Are you hearing voices?" Okay, that's not nice. …
Continue Reading about Readers Go Schizo Trying To Decipher So Many Words →
By David Burn
from USA TODAY: Carl's Jr., the fast-food chain that loves to thumb its nose at political correctness, this week will unveil a breakfast burger with egg. The new burger has 830 calories, 275 milligrams of cholesterol and 46 grams of fat. The national trend toward lunch at breakfast is clear. About 12.5% of fast-food diners ordered burgers for breakfast in 2004, compared with 7.5% in 2003, reports Sandelman & …
By David Burn
from Promo Magazine: Pepsi PepsiCo, Inc. and Discovery Communications have joined in a $10 million marketing campaign to promote the soft drink maker's new program designed to help consumers make healthy choices. The program centers on PepsiCo's new "Smart Spot" program, a green symbol on packaging designed to help shoppers identify more than 100 food and beverage products from PepsiCo that will contribute to …
Continue Reading about Pepsi Makes “Smart Choices” About Obesity →
By David Burn
Blog Herald reports that Doc Searls is not in it for the money. To Doc, one's blog is but one's back porch. He also thinks the back porch is a bad place for a business plan. I think he's wrong. And right. One's media property, or blog, may well be one's back porch or guest room, but what's wrong with doing business in these quarters? It's a lot more human than some offices I've conducted business in. [UPDATE from …
By David Burn
Normally, we like to concern ourselves with high-minded issues in communications. Therefore, I hesitate to bring you the following product detail. Yet, I'm impressed by the quality of this catalog copy, so I will. from Tar-Jay's web site: They call them "chastity underwear" at Blue Q, but we question whether these hot little low-rise hipster briefs would do much good in terms of guarding. In fact, we might go so far …
By David Burn
Here's yet another splendid example of the power of brand advertising. The executive branch of U.S. government is "borrowing" liberally from Master Card's language to help sell their big January soiree. Hey, there are no new ideas. In a direct mail appeal to large donors, the President's innuagural committee shaped it thusly: "Tickets to all official inaugural events, including an "elegant" candlelight dinner with a …
Continue Reading about Another Four Years Of Bush’s Deadpan Humor. Priceless. →
By David Burn
Bobby Cox began his restaurant career in 1961 by owning and operating a small snack bar in Odessa, Texas. Cox has built many successful businesses including Taco Villa, Rosa's Caf …
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