You Can Drive The Mercedes Now, C.J.

from Adweek: C.J. Fraleigh is leaving General Motors, effective immediately, to become svp of sales and marketing at Sara Lee.
Fraleigh, 40, GM’s former executive director of advertising and corporate marketing in February was shifted to the post of general manager of GM’s Buick and Pontiac-GMC division. Fraleigh made his mark with Cadillac’s “Break Through” campaign.
Sara Lee spends approximately $220 million annually on ads. Its creative agencies include Omnicom Group shops TBWA\Chiat\Day in Playa del Rey, Calif., and BBDO and Element 79, both in Chicago, as well as Interpublic Group’s The Martin Agency in Richmond, Va., and Grey Global Group’s Grey in New York. Publicis Groupe’s MediaVest in Chicago handles media chores across all client brands.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.