from Adweek: C.J. Fraleigh is leaving General Motors, effective immediately, to become svp of sales and marketing at Sara Lee.
Fraleigh, 40, GM’s former executive director of advertising and corporate marketing in February was shifted to the post of general manager of GM’s Buick and Pontiac-GMC division. Fraleigh made his mark with Cadillac’s “Break Through” campaign.
Sara Lee spends approximately $220 million annually on ads. Its creative agencies include Omnicom Group shops TBWA\Chiat\Day in Playa del Rey, Calif., and BBDO and Element 79, both in Chicago, as well as Interpublic Group’s The Martin Agency in Richmond, Va., and Grey Global Group’s Grey in New York. Publicis Groupe’s MediaVest in Chicago handles media chores across all client brands.
