Adpulp
Advertising News and Know-How
By David Burn
America (The Book), the satire by Jon Stewart and the staff of The Daily Show, was the hottest book in the four weeks before Christmas, according to sales data collected for USA TODAY's Best-Selling Books. In the five weeks after Thanksgiving, Stewart's parody of a textbook outsold Bill Clinton's memoir, My Life, 7 to 1. For further evidence of the power of fake news, USA TODAY reports that Jonathan Klein, who was …
Continue Reading about Presidents And Preppies Succumb To Power Of Fake News →
By David Burn
from NY Times Magazine: In Elizabethan England, there were sumptuary laws to prevent members of the rabble from dressing above their station. This was never really effective, but to understand how truly futile it is these days for the upper classes to try keeping the masses in their sartorial place, you need to know what a chav is. ''Chav'' -- the champion buzzword of 2004 in Britain, according to one language maven …
By David Burn
When I'm not making blog entries here, I'm at work promoting blogs and other conversational media tools to ad agencies and marketers. I've suggested more than once that conversational media represents a new source of revenue for marketing services firms. Now, that "theory" can be put to rest. MWW Group, the nation's 11th largest public relations firm, announced the formation of Blog 360, a new specialty practice with …
By David Burn
from Washington Post: A Washington consumer group held a press conference yesterday urging food marketers to voluntarily quit promoting junk food to children. Center for Science in the Public Interest, which regularly weighs in on nutrition issues, outlined voluntary guidelines calling for a complete halt to promoting soda, caffeinated drinks and sugary drinks; foods largely devoid of nutrients, fruits, vegetable and …
Continue Reading about Public Interest Lobbyists Tilting At Windmills →
By David Burn
from USA TODAY: The maker of Samuel Adams beer is planning a $7 million expansion of its Cincinnati brewery. Boston Brewing Co. said Thursday that the project will be completed by September and will allow the company to brew about two-thirds of its Samuel Adams beer in Cincinnati …
Continue Reading about Sam Adams May Change Name To Daniel Boone →
By David Burn
from The Boston Globe: Beginning Monday, office-supply superstore Staples Inc. will not be running ads on Sinclair Broadcast Group Inc.'s ''The Point," a nightly news commentary spot that has been criticized by left-leaning advocacy groups as conservative propaganda. Framingham-based Staples declined to pinpoint a particular reason for pulling its ads from the show, other than to say it routinely considers factors …
Continue Reading about Staples Not Clicking With Sinclair Broadcast Group →
By David Burn
from Lewis Lazare: We don't know why, but 52 years ago someone apparently thought it necessary to prove that glamorous actress Marilyn Monroe would still look fab even if she were dressed only in something as homely as a potato sack. Now the Idaho Potato Commission is hoping to piggyback off that memorable pic with a new image of its current spokeswoman and fitness icon Denise Austin. Life-sized blow-ups of the …
Continue Reading about All Of A Sudden Carbs Are Sexy. Again. →
By David Burn
from LA Times: Minnesota Atty. Gen. Mike Hatch sued Capital One Financial Corp.'s bank unit Thursday over the ads for its "No Hassle" credit card, which promote a supposedly fixed annual interest rate of 4.99%. Customers who miss a payment deadline or exceed their credit limit can end up with annual interest rates of as much as 27%, Hatch said at a news conference. About 40% of the card's users will be paying higher …
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