from Brandweek: The Alcohol and Tobacco Tax and Trade Bureau has ruled that Miller Brewing did not violate regulations relating to comparative advertising nor did the No. 2 brewer make false, misleading and disparaging statements in spots that took on rival Anheuser-Busch. The SABMiller unit's "Good Call" TV ad campaign showed football referees penalizing Bud Light and Budweiser drinkers for toting beer with "less …
Word-Of-Chest Advertising Available In Oklahoma
Thanks to eBay, anyone willing to bid high enough can have a young woman in Oklahoma go out on the town with their logo emblazoned on the front of a form-fitting t-shirt. The enterprising lass also promises to scream out one's brand promise. And she will provide video footage of the above, verifying the media expenditure. Thanks to Business 2.0 for the pointer. …
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We The Makers Of This Product…
Tim Nudd at Adfreak rightly questions the packaging trend whereby humorous quips are placed on the product label. We …
Small Businesses Say, “Yahoo” To Free Hosting
from E-Commerce Times: In a move to enhance its search and advertising businesses, Yahoo announced today it would offer free Web hosting to small businesses. Yahoo Local general manager Paul Levine said, "As more and more consumers rely on the Internet for information about their neighborhood -- from finding restaurants to plumbers to dry cleaners -- local businesses are realizing the value of reaching potential …
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Diversionary Tactics
How do you create some warm and fuzzies for one of the most controversial companies in the world? You give the urban, educated, left-leaning Volvo drivers who are fighting you some space. from Ad Age: Embroiled in a nasty battle with organized labor and environmental groups, Wal-Mart has launched an ad campaign to run through April 24 that includes idyllic images of eagles in flight to promote …
Volvo Is Too Nice Of A Car To Be Slumming On MSN Spaces
Media veteran and popular blogger, Steve Hall, busts some chops when considering the recent move by Volvo to act as sole sponsor on MSN Spaces, thereby seemingly embracing blogs as a desirable venue for online ad spending. A quick review of weblogs listed as recently updated on MSN Spaces revealed few, if any, containing more than a post or two. Many simply state, "There are no entries in this blog." Apparently, …
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Will The Real Brand Evangelists Please Stand Up?
Jackie Huba posted this humorous cartoon by Tom Fishburne. …
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BMW’s “Brand Story” Finds Another New Medium
from Ad Age: BMW of North America, which scored a major publicity coup with its groundbreaking online film series The Hire, has turned the story line's Driver character into a branded entertainment comic book series. The idea was that if Hollywood has been able to harness the appeal of comic books to lure moviegoers into theaters, why not use graphic novels to bring buyers into BMW showrooms? BMW's ad agency, …
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