Tastes Great Less Litigation

from Brandweek: The Alcohol and Tobacco Tax and Trade Bureau has ruled that Miller Brewing did not violate regulations relating to comparative advertising nor did the No. 2 brewer make false, misleading and disparaging statements in spots that took on rival Anheuser-Busch.
The SABMiller unit’s “Good Call” TV ad campaign showed football referees penalizing Bud Light and Budweiser drinkers for toting beer with “less taste” and “less flavor” than Miller Lite and Miller Genuine Draft.
“We will continue to remind consumers that they have a choice when they select beer, and we will continue to assume that Anheuser-Busch will complain about Miller advertising,” a Miller rep said.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.