We recently reported on the clueless guerilla-style chalking of Yale's private property by luxury brand, Louis Vuitton. Now, they're up to far worse transgressions, as they've entered into a frivolous legal battle with San Francisco boutique hotel, Hotel des Arts for …
Stoli Takes Page From Coors Light’s Playbook
from Adweek: Stolichnaya wants to own "cold." After a campaign that celebrated "little truths" found during a night out, the premium vodka brand has refined its positioning with an effort touting the fact that Stoli tastes best chilled. Allied Domecq bought the brand in 2001. Since then, it has been researching how the target 21- to 29-year-olds relate to vodka brands. "They were looking for a true, authentic …
Continue Reading about Stoli Takes Page From Coors Light’s Playbook →
Outstanding Mission Statements: Seventh In A Series
WE HATE SHEEP. Not because they're fat, lazy creatures that smell bad when it rains. No, we hate sheep because they remind us of marketing that's content to follow instead of lead. Advertising that's happy to be quiet, blend in with the flock and go completely unnoticed. The average person is deluged by 3000 messages a day but will only react to about ten. To be part of that Top Ten, your marketing must stand out. It …
Continue Reading about Outstanding Mission Statements: Seventh In A Series →
How To Sell Biker Boots To Women
New Yorkers Told To Lighten Up
Flickr user, Talker, posted this Delta Airlines outdoor board to his photostream recently. He doesn't like it much. …
Branding Is For Cattle
Richard Huntington, a planner at HHCL Red Cell in London, wants us ad folk to get over ourselves. And while were at it, he thinks it wise to drop our branding shtik for more relevant and meaningful language. Here's some of what he has to say. Fundamentally we neglected the fact that brands do not belong to us and do not reside in the HQ …
Furniture Assembly Is Like Hunting Game (Minus The Blood And Guts)
from The Independent: A new book claims that a shopping trip to Ikea improves marital harmony. Great Ikea! A Brand for All the People, published later this month, attributes much of the store's success to the fact that its self-assembly furniture allows men to reclaim their hunter-gatherer roots, and so keep their relationships healthy - by demonstrating to their wives and children that they are capable of masculine …
Continue Reading about Furniture Assembly Is Like Hunting Game (Minus The Blood And Guts) →
Mc D’s Cooks Up New Concept
from The Onion: Hungry shoppers at the Gurnee Mills outlet mall can now get a name-brand lunch at a bargain-basement price, thanks to the Monday opening of McDonald's first "Not Quite Perfect" outlet store, offering imperfect and irregular items from the fast-food giant's menu. "It's true that consistency is part of what makes McDonald's the leader in the fast-food industry, but so is good value," said Brian …
