According to Advertising Age magazine …
Continue Reading about 17.5 Billion Not Bad For “A Dying Industry” →
By David Burn
According to Advertising Age magazine …
Continue Reading about 17.5 Billion Not Bad For “A Dying Industry” →
By David Burn
Todd at A Penny For is sick of all the blog hype. I too, am growing tired of the generalizations, overstatements and inner circle elitism. Speaking of cliques, check out this cartoon from Hugh MacLeod. Here's the comment I left at his site. It's all downhill after you do (jump the shark). Right? Regarding the C-listers comment, is it not funny that a technology that purports to free us from such hierarchies, does …
By David Burn
Business 2.0 has an intriguing piece about Nick Denton, Jason Calacanis and John Battelle. Apparently, Battelle intends to join the blog publishing fray, as an enabler, not an outright owner of the individual media properties. His plan is to offer himself as a publisher-as-service to blogging entities. He'd aggregate traffic, sell category-specific advertising against the sites in the FM network, and handle the …
By David Burn
from Sydney Morning Herald: Public relations, point of sale, online, event marketing, even a branded pub in a suitably gritty part of town. Every element of the marketing mix was there at the launch of Absolut's spin-off brand, Cut, bar one, a media schedule. The only thing missing was the one element that has been present for the launch of a major spirits brands since marketing was invented. Last week, Absolut made …
By David Burn
Adfreak points to an interesting promotion for the Jerry Springer Show, where the winner gets to co-host the show for a day. The writer of the post, Kathleen Sampey, no doubt a real journalist, actually read the fine print (an important part of any promotion). This part of the "Rules" section for the contest made us guffaw: …
Continue Reading about Unbelievable! Shocking! Outrageous! →
By David Burn
from New York Times: Glamour magazine has signed three advertisers - Bebe Stores, Elizabeth Arden and Mercury - to sponsor a promotion centered on a film series called Reel Moments, which offers readers a chance to have short stories they write turned into short movies. The three winning shorts will be submitted to film festivals and placed on DVD's to be bound into December issues of Glamour. William J. Wackermann, …
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By David Burn
from Ad Age: Unilever Foods, expanding its long-running sponsorship of the America …
Continue Reading about Lipton Takes The Plunge For Our Parks →
By David Burn
from The Auto Channel: The hottest car in America …
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