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David Burn

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When Everyone’s An Expert and Every Open Tab Is A Lectern

Coaching and online education is big business. I can hardly open my browser today without seeing another ad from another self-made business guru ready to provide the mysterious answers that I need to solve my mundane business problems. Here's what the machine served up today (via a sponsored post on Twitter): Master the Art of Copywriting for Less Than $11 Taught by marketing guru and entrepreneur Evan …

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Need New Answers to Old Communications Problems? Head to the Woodshed

Crispin Porter Bogusky is building a woodshed in the lobby of its Boulder headquarters. The woodshed will be a designated place to host important conversations. https://youtu.be/J6I_bPRjHP0 Is it a podcast? Is it an incubator? Is it a plane? It can be hard to say what grand designs exist in Alex Bogusky's mind. Here's the teaser: We believe that everybody can harness the power of their own creativity to …

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Escapist Fantasy or Effective Recruitment Advertising?

How do you get bored kids in dead-end McJobs to want to be part of something bigger than their present-day circumstances? For decades, military service has been framed as a way out and a way up. For kids who are not looking at college, the military offers training, pay, shelter, a sense of belonging and the promise of adventure. These last two attributes--belonging and adventure--are the two at heart of the …

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Old Rhymes with Cold, Rolled and Spoiled

There are not many people over 50 left standing in the agency business. It's a stupid fact of agency life, but a fact nonetheless. According to an IPA Excellence paper, written by AMV BBDO’s Strategy Director Olivia Stubbings, people over 50 represent just 6% of adland’s workforce. To put that in perspective, 22% of those in finance, 28% in medicine, 30% in science and 35% in law are over 50. I wonder how …

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Anti-Brexit Advertising: Together We Thrive

With nationalism on the rise, globalism needs a champion. HSBC is ready to serve. "We are not an island" celebrates elements of British life that are indebted to the nation’s connections to the wider world. HSBC is one of the largest banking and financial services organizations in the world, with operations in 66 countries and territories. Therefore, their globalist message--created by the Wunderman …

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The Mediaverse Continues Its Sharp Decline; Adpulp Continues To Climb

For a century or more, advertising and journalism have been two separate but closely related industries. Advertising and journalism needed each other. Now that it's 2019, is this still true? Or have the two industries morphed into a grotesque new ad tech-dependent creature? Whatever the answer, both industries are losing so much ground so fast that neither seems capable of helping the other. Maybe this is the …

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You Want Speed? Send In the Wireless Pros

If good is the enemy of great—and it is—where does that leave little ol' "okay"? If you're AT&T Wireless and you want to convince people to step up to 5G, just okay is far from it. https://youtu.be/PRi4c-zBXCE https://youtu.be/KQCGon96Wo0 https://youtu.be/HeJ3nryJer0 AT&T says this about its new product offering: Past advances in network technology paved the way for video chat, livestreaming, …

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