If you think Americans are somewhat puritanical when it comes to marketing standards, consider this report from Ireland: The Irish College of Psychiatrists say Irish children are exposed to high levels of alcohol advertising with virtually all sporting events linked to alcohol products. They are calling for a complete ban on all promotion of alcohol. (Irish Psychiatrist) Dr Smyth also criticised self-regulation of …
You Are What You Click
It looks as if the natural order of things on the Internet has been completely changed. From Yahoo News: Social networking sites are the hottest attraction on the Internet, dethroning pornography and highlighting a major change in how people communicate, according to a web guru. Bill Tancer, a self-described "data geek," has analyzed information for over 10 million web users to conclude that we are, in fact, what we …
Open Question For Everyone
Has anyone gotten a phone call from a political pollster this year? I'm just curious as to who gets called--and who answers the phone. …
Companies Go Twittering
I use Twitter, but I don't quite know what to make of it. Some companies are using it to monitor what's being said about them. From BusinessWeek: It's not just audience size that draws brands. People who use the site are likely to hold sway over others. A single Twitter message—known informally as a tweet—sent in frustration over a product or a service's performance can be read by hundreds or thousands of people. …
Advertisers Still Want To Get Into The Super Bowl
...and they want to do it at $3 million per :30. From the Wall Street Journal: So far, a dozen 30-second spots have sold at the $3 million mark, says Seth Winter, senior vice president of sales and marketing for NBC Sports & Olympics. In 2008, News Corp.'s Fox received about $2.7 million for 30 seconds, though one or two of the final slots went for about $3 million, according to media buyers. Of course, longtime …
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A Killer Ad. Literally.
It's getting nasty out there. Back in 2004, I was living in Ohio--the tightest of all the states, Presidentially speaking. So there was an absolute barrage on all sides to get votes. It was non-stop. The Electoral College map hasn't changed much. So now, this ad is apparently going up in Ohio: You can find out more about the Defenders of Wildlife Action Fund here. You can also find out about Alaska's Wolf Control …
Toilet Paper Advertising Is More Honest Than Political Advertising
Writing on The Huffington Post, Sarah O'Leary makes the case that political advertising should be fact-checked: Political advertising is the most important and persuasive weapon in a presidential campaign's arsenal. Candidates, national committees and a variety of groups spend the vast majority of their war chest wealth, hundreds of millions of dollars, on TV, radio, Internet and print advertising. Allowing political …
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9 Things Mark Twain Taught Me About Advertising
Great post over at AdLand today, submitted by someone named TopMadMan. Here's a sample: "Many a small thing has been made large by the right kind of advertising." Advertising is life made to look larger than life, through images and words that promise a wish fulfilled, a dream come true, a problem solved. Even Viagra follows Mark Twain's keen observation about advertising. The worst kind of advertising exaggerates to …
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