Adpulp
Advertising News and Know-How
No it's not an ad, but it sells. From an article called "The Imminent Collapse Of Global Markets Is No Reason To Skimp On Four-Season Gutter Protection": In a lot of ways, our economy is like a gutter. You take care of it, and it takes care of you. But when the people in charge decide to neglect the economy, to not invest properly to protect it from "bad weather," then those bad decisions will end up costing more in …
Continue Reading about Long Copy Ads, Courtesy Of The Onion →
An ad currently running in New York City for Manhattan Mini-Storage. …
I’ve come across a number of books in the last few years that attempt to define and make sense of the new media. And I’m always acutely aware that the shelf-life of these books is very short: next year, or the year after they get published, the landscape changes. The latest is Advertising 2.0: Social Media Marketing in a Web 2.0 World by Tracy L. Tuten, a Professor at Longwood University. Tuten attempts to explain …
Continue Reading about Advertising 2.0 Looks At All That’s New In New Media →
I said it back in February: Putting policies and positions aside for this discussion, Barack Obama has created the most sophisticated marketing program I’ve ever seen. Now, 8 months later, Barack Obama has won Ad Age's Marketer of The Year. You want progress? If I do say so myself, I think the writing David & I do on AdPulp is more progressive than anything you'll find in Ad Age. …
An ability to babble nonsensically and make people believe it. An ability to use a little sex appeal to get ahead. Sarah Palin is perfect for the ad industry. It's the subject of my new column on Talent Zoo, which you can read after the jump. …
Jack Myers, writing on The Huffington Post, thinks a McCain administration will severely impact the ad industry: John McCain said last night, in the third Presidential debate, he plans to do away with the Defense Department Marketing Assistance Program. This is the Congressional spending allocation that enables the Army, Navy, Marines, Air Force and Coast Guard, plus the National Guard, to advertise for …
Continue Reading about A Little Too Maverick-y For The Ad Business →
It was 20 years ago that Guns n' Roses were huge. Now, apparently, they need an ad agency: Rock band Guns N’ Roses is seeking an advertising agency to promote their long-awaited next album in a major break from music industry tradition. Sources suggest that Universal Music has already contacted several London advertising hotshops to launch a marketing communications programme ahead of the global release of “Chinese …
Check out the background music in this spot for Libertarian Party Presidential Candidate Bob Barr: Free your mind and your ass will follow, I suppose... …
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