It was 20 years ago that Guns n’ Roses were huge. Now, apparently, they need an ad agency:
Rock band Guns N’ Roses is seeking an advertising agency to promote their long-awaited next album in a major break from music industry tradition.
Sources suggest that Universal Music has already contacted several London advertising hotshops to launch a marketing communications programme ahead of the global release of “Chinese Democracy” on November 25.
The move is the latest in a string of new initiatives by the music industry to encourage people to continue buying music, particularly albums, rather than illegally downloading or just buying singles for 79p.
Hasn’t this album been promised for 15 years? Can it possibly have been worth the wait?