Adpulp
Advertising News and Know-How
I’ve been reading Adweek every week for 15 years, ever since I took advantage of its cheap student subscription rate. And back then, it was more valuable than any college class if you wanted to get a feel for the ins-and-outs and weekly machinations of the ad industry and all the agencies in it. Up until a few years ago, Adweek published 6 regional editions—so if you were in the Southeast, you had some national news …
Continue Reading about Adweek Is 30. Will It Make It To 35? →
With the economy apparently diving worldwide, they're using old imagery in the UK to promote advertising. The Guardian has more: A campaign featuring famous press ads, including the Guinness Toucan and Volkswagen's 1950s "Lemon" ad, is to launch this week to remind belt-tightening marketers of the power of national newspapers as an advertising medium. The campaign, developed by the Newspaper Marketing Agency, will …
Continue Reading about Newspapers Use Old Ads To Remind Advertisers To Keep Advertising →
I like dogs. I like ads that are topical. And I like Barack Obama. I guess that's why I like this ad. TBWA/Chiat/Day is the agency responsible. They've done a bunch of nice work for Pedigree. …
Continue Reading about Something For The Next President To Chew On →
I've written nearly 115 columns for Talent Zoo since 2002, but no column has received as many comments as The War On Talent has. (Scroll all the way down the column and you can read them). The frustration among job seekers, and even Creative Directors seeking talent, is palpable. One person wrote to me about an agency giving her a basic skills test: The test was an hilarious math quiz clearly geared for ten year …
Continue Reading about “The War On Talent” Generates Lots Of War Stories →
And I once wrote about why I think he can get away with it. …
Recently, I heard there was yet another ad industry conference panel discussion entitled "How to Win The War For Talent." I rolled my eyes. There's no war for talent. Not in the ad industry. I explain why in my new column for Talent Zoo, which you can read after the jump. …
Regular readers of AdPulp know we've covered a lot of politics this year. I personally followed it all closely this year, and so it seeps through onto this blog. But I think the 2008 election has been the biggest marketing event I've ever seen, and there are plenty of lessons consumer marketers and advertising people can apply. This has truly been the year that voters, as consumers, became an active part of …
I called it. From The Atlanta Journal-Constitution: Circuit City announced plans Monday to close 155 stores, including all 16 of the electronics retailer’s metro Atlanta locations. The company will also close stores in Macon, Warner Robins and Athens. The store locator on the Circuit City Web site now lists only three stores within 100 miles of Atlanta — Rome, Columbus and Chattanooga, Tenn. The company said in a …
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