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Dan Goldgeier

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If You’re Asking For Billions, A Long Copy Ad Is Still The Way To Go

Yesterday's Automotive News contained a full-page, long-copy ad for GM, pleading its case for a bailout. "While we're still the U.S. sales leader, we acknowledge we have disappointed you," the ad said. "At times we violated your trust by letting our quality fall below industry standards and our designs became lackluster." The unsigned open letter, entitled "GM's Commitment to the American People" ran in the trade …

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National Guard Rocks Out

So last night I went to the movies (saw "Slumdog Millionaire" which is excellent) and this played during the previews: A video promo for the National Guard, with a song called "Citizen Soldier" by 3 Doors Down. You can see a better quality version here. On the big screen, it's an amazing piece of video, combining the past and the present in stunning imagery. And a very interesting way to promote the National Guard. …

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Lessons From The Big-And-Shrinking Three

When the CEOs of GM, Ford, and Chrysler went to Washington a couple of weeks ago to plead for money, there was one glaring thing that stood out: They each flew on separate private jets to get there. That's the kind of tone-deaf move people remember, and it's exactly what politicians and pundits seized on. Writing on Ad Age's Small Agency Diary, Tom Martin looks back and suggests ways we can all learn to present …

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Shoppemerica

Thinking about Wal-Mart and its predilection for Chinese-made stuff made me wonder if we still make anything in America anymore. Turns out, we do. And you can find lots of stuff on StillMadeInUSA.com. I won't lecture, because lord knows I don't always practice what I preach. But if you have a holiday shopping list that includes some items you can find on that site, you should look into it. …

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Chicago Bus Stops Just Got A Little Hotter

Finally, a brand may be doing something useful in the outdoor space. From The New York Times: In the latest example of a trend that is becoming increasingly popular on Madison Avenue, heated air will descend from the roofs of 10 bus shelters in Chicago, courtesy of the Stove Top brand of stuffing sold by Kraft Foods. From Tuesday through the end of this month, Kraft is arranging for the company that builds and …

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More Whitewashing And Today’s Not-So-Feel-Good Statistic

"...turnover with minorities is 30 percent higher than whites at IPG." Adweek used a non-staff writer to put together this report on diversity, and the lack thereof, in the ad industry. While much of the report is nothing new, that 30% stat is huge. Because we're talking about IPG--a very, very large holding company, not some small agency where 30% would only amount to a few folks. With the economy and the ad …

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