Adpulp
Advertising News and Know-How
I haven't fully explored this yet, but thanks to a comment on The Ad Contrarian I was pointed in the direction of an Australian TV show that deconstructs ad campaigns. The show is called The Gruen Transfer. From the website: The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl …
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You just know that they barely scratched the surface here: There's plenty of material yet to be uncovered here...and agencies treat their vendors (photographers, printers) the same way the clients treat the agencies. …
Anyone know the agency that did this? UPDATE: It's BBH, New York. Ally Bank used to be known as GMAC Bank. …
Continue Reading about Kids + Animals = Yes, I Like This Ad →
Since FreeCreditReport.com isn't exactly free, a new credit-card law passed by Congress has some implications for our hapless credit-challenged friend and the campaign featuring him. From The Huffington Post: The "free credit report" advertised non-stop on cable television, it bears repeating, isn't free at all. The law calls for the Federal Trade Commission to issue new rules that will force free credit report …
The Wall Street Journal reports on some new 3-D techniques being implemented by marketers and agencies: Papa John's International, the U.S. Postal Service and General Electric have begun to incorporate "augmented reality," or AR -- a technology that lets consumers interact with hologram-like images -- into their marketing. One well-known example of AR: the yellow first-down lines in TV broadcasts of football …
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You can claim, like Tony Granger did, that "advertising agencies are dead," but take it from me: Advertising agencies are like cockroaches. We'll survive. So will other forms of media and advertising, even the oldest of the old school: Direct Mail is not dead. Be they formulaic sales letters or cute mailers, they still show up in my mailbox every day. The internet was supposed to kill direct mail off. High postage …
Continue Reading about Nothing Is Dead, So Let’s Bury That Idea →
When Tony Granger, the CCO of Y&R, got up at the CLIOs and said, "advertising agencies are dead," I thought it was a little silly, if not complete bullshit. Turns out I wasn't the only one. Capitol Media Solutions, an Atlanta ad agency, feels the same way: "I just get frustrated every time I hear someone in this industry mention the poor economy. Morale is important, and they are killing the creativity of their …
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I certainly can't quibble with the inventiveness and volume of really fun work Crispin's done for Burger King. But it's enlightening to read this BusinessWeek report of BK's recent sales and struggles: Chuckles and kudos aside, CEO John W. Chidsey now has a problem. He has missed a sharp turn in consumer spending and sentiment. While competitors like McDonald's (MCD) blanketed the market with dollar deals this …
Continue Reading about So How’s Burger King’s Advertising Really Working? →
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