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Dan Goldgeier

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Should TMZ Be An Influence On Ad Agencies?

This isn't a new column, but it's an interesting one. Jim Elliott, Creative Director at Goodby, writes in a Boards Magazine blog about the use of tabloid-esque news and other media-related stunts in the ad biz. I mean, let's face it -- all brands (whether they're the kind you find in kitchen cupboards or within the pages of supermarket tabloids) seek fame. And there are many ways to achieve it. You can become famous …

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Backseat Brats Are Universal. Not Sure The Solution is, Though.

It's a clever idea. However...I don't know what country this Mazda spot was broadcast in, but I can only imagine the howls of child advocates in America if this spot aired here: You can see this spot and other ads from around the world at TBS' VeryFunnyAds site. UPDATE: It's a British spot from 2005. Hat tip to Steve Hall. …

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ESPN Wants To Bake Its Own Piece Of The Ad Pie

ESPN is going straight to marketers to produce branded content and other programs. From MediaPost: For years, ESPN has produced the well-received "This is SportsCenter" campaign -- albeit with the help of Wieden + Kennedy -- and now it's forming a sort of in-house agency: ESPN CreativeWorks. ESPN said Tuesday it will assist clients with developing creative using a tone that dovetails with ESPN's accent. Among its …

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BP Greases The Palms Of Fla. Agencies And Media Firms

I'm not sure which ad agencies and/or media outlets will be the beneficiaries, but BP Is giving the state of Florida $25 million to entice people to the beach this summer. Staugustine.com has more: Glenn Hastings, executive director of the St. Johns County Tourist Development Council, said Monday that the money would be used by the Gulf Coast counties from Pensacola to Sarasota to change tourist perceptions that the …

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Spilling the Brand Promise

Other than our fearless editor, I don't know too many people who are boycotting BP. I don't see a mass outrage over the spill. Still, could they ever go back to foisting this campaign on the public? I think the ad industry, by pumping this image, fares worse than BP ever will. While it's true that consumers have gained control over when and where they hear from a brand, they don't control the internal machinations …

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WPP Turns 25. Time For A Quarterlife Crisis?

This'll surely make George Parker's head explode. Sir Martin Sorrell, writing on The Huffington Post, shares his thoughts about the holding company: I think WPP's halfway there; our objective is to be the best marketing services company in the world, and by best we mean the natural choice of both clients and people; the natural choice of clients when they select an adviser or a partner in the area of advertising and …

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