Adpulp
Advertising News and Know-How
They had to slog through some nasty summer Southern thunderstorms, but they finally got into the ATL and I was privileged to meet up with Matt, Kristien, Darryl, Renato and RJ from Humongo Nation 2010. Humongo Nation is a project of Humongo, formerly known as Plaid. This marks the 4th year they've loaded up a van and done a 2-week stretch through a slice of America. This year, it's a Portland, Maine-Miami route, …
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I'm not a parent, so I can't personally testify to how well advertising aimed at kids works these days. I'm sure it's a constant struggle for parents, many of whom I'm sure wished they wouldn't have to deal with companies aiming their products at kids. But I know that marketing and advertising fights back when it's under duress. So this article in the New York Times doesn't surprise me. A report to Congress from …
Continue Reading about Regulating Ads For Kids? Not So Fast →
I'm constantly amazed how many people--even my former 1st quarter Portfolio Center students--don't understand how the advertising agency business is structured even as they attempt to enter it. I'd like to give a shout to Stan Tymorek, a former CD at Land's End who tries to explain the basics in Ferguson Career Launcher: Advertising & Public Relations. It's the kind of book I suppose you'd find in a college career …
Continue Reading about Launch Your Ad Career–Or Just Read Pages 112-113 →
Writing on BNET Media Blog, Catharine Taylor issues a warning for all the folks looking to re-create the Old Spice sensation. It takes a special brand of marketer and ad agency to pull such a thing off, and, as anyone in the ad industry will tell you, that's much easier said than done. It's no surprise, really, that the agency which finally broke through the online viral landscape in the biggest way ever is Wieden + …
Continue Reading about This May Not Be The Ad Your Ad Could Smell Like →
One of the more interesting side effects of the popularity of AMC's "Mad Men" (which starts its 4th season on Sunday) is that the show has thrown a spotlight on the ad industry. And let's be honest, most people who don't work in the ad biz, or don't really know anyone who does, haven't got a clue how the whole business really works. So it's always enlightening to see how the industry gets portrayed in today's media, …
Last night I had the privilege of appearing on The BeanCast with Joseph Jaffe, Helen Klein Ross, Duane Forrester, and of course, show host Bob Knorpp. We covered a range of topics, including the effectiveness of the Old Spice campaign, whether awards and effectiveness are correlated, the move by high-end fashion labels to sell their wares online, how to measure digital effectiveness beyond just clicks and create …
Frankly, I think too many people are psychoanalyzing Alex Bogusky's decision to leave CP+B. Dude's got enough money to do whatever he wants to in life--simple as that. If he wants to make the world a better place in some way, going outside the marketing framework of MDC is probably necessary. But …
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Now that ad agencies are expanding their offerings to include more social media components, more far-reaching interactive ideas, and other forms of "content," we're now filling the media pipelines with lots of information. Is it news? Is it propaganda? Is it credible? Some brands are locked in a battle to win consumers over. The battle becomes even more heated when it's a product under serious criticism. Take …
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