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Advertising News and Know-How
Now Fast Company is taking a closer look at Alex Bogusky's decision to leave CP&B. It's been getting lots of press--BusinessWeek ran a feature last week. Still, it's hard to resist Danielle Sacks' article, entitled, Alex Bogusky Tells All: He Left the World's Hottest Agency to Find His Soul. She got to spend a good bit of time with him: Instead of talking brands, Bogusky riffed on the inequities of Wall Street, the …
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Philadelphia isn't all that far from Madison Avenue, literally and figuratively. And in The Philadelphia Inquirer, there's a look back at the era of "Mad Men" in the city: Gene Shay, 75, started out as a copywriter for Firestone & Associates while simultaneously spinning records on local radio. One story he tells illustrates that even in genteel Philadelphia, competition was competition. "Ad executives from four …
I have a pretty extensive collection of advertising-related books, and the news that Jerry Della Femina's "From Those Wonderful Folks Who Gave You Pearl Harbor" is back in print jogged my memory a bit. One of the best books I've ever read, and one of the most useful, is a book from 1987 called "That's Our New Ad Campaign?" from Dick Wasserman, a copywriter for many agencies of yore. It's long out of print, but if you …
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I shudder to think of all the clients in all the meetings in all the agencies these days who are probably saying, "We need something like Old Spice. Give us something like that." Creating advertising that's simply fun and memorable? It's easier said than done. But why? These days, it's hard to sell clients on fun ideas. They want results, and they want them NOW. And times are tough. The economy is still sputtering, …
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Some agencies don't last more than a few years, but Leo Burnett soldiers on. It's owned by Publicis, but the man's name is still on the door and his legacy lives on. Phil Rosenthal of the Chicago Tribune has some thoughts: Sorry, Charlie. Don't get mad, get glad. Catchphrases coined at Burnett may be phased out, replaced by other campaigns. But the best of them remain with us, like a song playing on a clock radio as …
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The consolidation of Ford's advertising -- above and below the line -- at Team Detroit appears to be working well. From the Detroit Free Press: Team Detroit, the Dearborn-based collective of five WPP-owned agencies with Ford as the major client, has recently added more than 300 jobs while other local ad shops have closed or been badly wounded by the loss of automotive accounts including Chrysler, General Motors and …
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I don't know if Howard Gossage ever met the members of the Grateful Dead before he passed away, but 45 years later, it's quite easy to see some commonalities between the ad man and the band who both inhabited San Francisco in the late 60's. For starters, both engaged with their respective audiences and embraced an experimental spirit to their work. I wonder if Gossage, had he lived longer, might have built a more …
Yeah, I saw this coming. Corporations are opening up their bank accounts for politicians now that the Supreme Court Citizens United decision makes it easier. Check out this AP story first. (We can't reprint portions of content from the AP, but it's a good overview.) Now, The Huffington Post takes a look at how thorny an issue it is. A campaign contribution to a well-known anti-gay politician in Minnesota has become a …
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