Adpulp
Advertising News and Know-How
I've said it before: The creative process at advertising agencies simply isn't very interesting. So the heavily edited AMC show "The Pitch" doesn't really make for compelling television. I have watched both episodes mostly because I know a bit about the agencies and the participants. TV critics and commenters seem to really dislike the show. Here's Hilary Busus' take in Entertainment Weekly: The show’s …
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Wild Turkey is a 157 year-old brand, but this campaign marks the first time they've been on TV: Fly Communications in New York City created the spot. …
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I'll admit, I'm not much of a social gamer, but I certainly know plenty of people who are. Reuters takes a closer look at the growth and popularity of advertising on social games: Social game ads are in their infancy and there is no industry standard for which to measure their reach. Conversion rates, or the rate at which people buy products they have seen advertised, are also low, according to eMarketer …
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Man, if only I smoked 2 packs a day for the last 15 years, I'd have a pretty good voiceover voice. So how are voiceover artists doing? Some do very well in an election year. The Hollywood Reporter looks at the money--and the party loyalties involved. Once a voiceover artist works for one major political party, he or she is unlikely to get a call from the other. [Voiceover artist Pat] Duke says his Washington, …
I curse a lot, damnit. But I don't think I'd ever present a campaign to a client like this one Unilever's running in Germany: And let's face it, when you work at an ad agency, you have more license to curse and behave in ways that might get you fired at another type of business. So what's the effect all this cursing has on our business? We may be becoming too accustomed to using profanity, though. So we try …
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Just as a test, last month I did a targeted ad campaign on Facebook for my 99 cent book. The results were practically zero--very few clickthroughs and no sales. Nor did I hear from anyone who saw the ads themselves. Of course, one small test doesn't mean anything in a grand scale. But now, Ad Age is taking a closer look at how Facebook's revenue from advertising is doing: Like a lot of ad businesses, Facebook …
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I was very little, but I do remember the ubiquitous E.F. Hutton commercials: Now, Ad Age is reporting on the resurrection of the brand: Use of the Hutton brand was dropped after Primerica Corp. bought Shearson Lehman Hutton in 1993 and merged it with Smith Barney. Members of the alumni group bought the Hutton brand from an investor outfit more than a year ago, Mr. Daniels said. Citigroup Inc., which had …
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It's an Olympics year, and with social media bigger than ever, Fox Business takes a look at how Olympic sponsors plan to get social: Take Samsung Electronics, which recently launched its U.S. Olympic Genome Project. It uses a game called "How Olympic Are You?" to establish people's connections to the Olympics, such as finding athletes from their hometowns, or athletes who like the same music or movies they …
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