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Dan Goldgeier

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Teaching The Basics Of Advertising Isn’t So Basic Anymore

A little confessional today: So I'm teaching a five-week "Intro to Ad Copywriting" class at Seattle's School of Visual Concepts. It's only a five-session course, part of a "Summer Boot Camp" for the business. It's not much time. So we're starting with the basics: Headline writing, concepting, making persuasive arguments. We'll move into visual thinking, writing for the web and radio/video later on. Really though, …

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Advertising’s Cult Of Personality Gets Brackets

Ad agency Sanders\Wingo is out to answer the question, "Who's the all-time greatest man or woman in advertising?" To do it, they've created ADversaries, a Facebook page that matches up ad people head-to head, ala March Madness. That some advertising people achieve cult of personality status has always struck me as a bit odd, but what's even weirder here are the initial "matchups": Bill Bernbach vs. Sally …

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Would You Download An App To Help You Boycott Certain Products?

Not too long ago, I wrote a column about the merits of boycotts in advertising and marketing. It only got one comment (compared to the one I wrote about cursing which got 40.) It turns out, however, that turning shoppers into active issue advocates is an idea that's spreading. Forbes has an interesting article about Darcy Burner, a Democratic candidate for Congress in Washington state. Burner, speaking at the …

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For The Troy Library, Leo Burnett Detroit Burned Conventional Wisdom

I hadn't heard about this initiative from last fall before now, but it's awesome. Leo Burnett Detroit, working to help save the Troy Library, injected some provocative marketing into an upcoming vote to levy a small tax that would keep the library open. "A vote against the library, is like a vote to burn books." One of the best things advertising can do is make you think about a topic in a way you've never …

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Are We Too Busy For Business Etiquette?

Over at Talent Zoo today, there's a great column by someone who calls himself "The Inside Man" bemoaning what nearly every job seeker in advertising (and probably outside of it) runs up against: People who simply don't respond to job inquiries. Were they so busy they couldn’t respond? Was I such a lousy candidate that they were disgusted by the very thought of me? My conclusion: They’re jerks. This …

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A Creator’s Guide To Transmedia Storytelling Goes Beyond The Buzzwords

In the advertising industry these days, the phrase “transmedia storytelling” is thrown around almost as much as “content curation” by unimpressive people who don’t know what the fuck they’re talking about in an attempt to sound convincing. So it was refreshing to get a very good overview of what transmedia storytelling is, and isn’t, in Andrea Phillips’ new book, A Creator's Guide to Transmedia Storytelling: How to …

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For Little Caesars, The Marketing Is A Bit On The Stale Side

There's a Little Caesars up the road from me. And many times, I've gone in and gotten one of their $5 Hot n' Ready Pizzas. It's a good deal and it's fairly tasty. But I've never, never felt like singing while walking out the door the way these folks do in the commercial that's currently airing: They've come a long way from their Cliff Freeman days. Anyone old enough to remember the 80's and 90's will remember …

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Ad Folks Live In A Bubble And Social Media’s A Part Of It

I'll admit, I thought the whole Arcade Fire/Google "The Wilderness Downtown" thing was kinda cool, but I definitely didn't go gaga over it the way many people in advertising did. Now, Business Insider takes a look at just how aware the general population is of some of the more lauded social media efforts. I'm not sure I'd put the title this way, but it's called, Here's The Dismally Small Number Of 'Normal' …

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