Watching the news this past week, I've been struck by a commercial for Louisiana's The Road Home program, which is encouraging displaced citizens to return. The spot features a fellow who's involved in rebuilding a house; he starts off seated on the home's front steps. Then, as he gets up and walks, one can't help but notice the sweat stains all over his shirt. It's a distracting sight, but actually, I'm glad the …
A New Flavor Of Advertising
Over at BusinessWeek, Jon Fine examines the impact of FlavorPill. Flavorpill was once a list of cultural events that co-founders Sascha Lewis and Mark Mangan sent out to a few pals in New York. It's now an e-mail that goes out to a few hundred thousand subscribers in four U.S. cities and London. It owns five other Web properties, including music site Earplug and art site Artkrush. What DailyCandy is to fashion, …
Ads On Conveyor Belts: The New New Thing
Today's Ad Age points to the latest media outlet: the checkout counter. "Conveyor belts have never been on anybody's radar screen for marketing," said Frank Cox, president-CEO of EnVision Marketing Group, a Little Rock, Ark., firm with a patented system to print digital, photo-quality ads directly on conveyor belts. "But a store with eight to 10 checkout lanes, well, you're talking about 100 square feet of wasted ad …
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Advertising-Supported Restaurant Is A Hoax. For Now.
There are a few "reviews" of The Butter Trough on restaurant-finder websites, and there was a help-wanted ad on Craigslist, but alas, there is no such place. Not yet, at least. From its website: The Butter Trough is the world's FIRST 100% advertisement supported restaraunt. Come down to our Atlanta Facility to enjoy food and fun with friends and family all for free. We are able to bring this great value to YOU, the …
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Big Black Women On The Commercial Casting Couch
The New York Times takes a closer look today at the increasing use of heavyset black women in ads: This caricature, playing on stereotypes of heavy black women as boisterous and sometimes aggressive, has been showing up for some time in stand-up comedy routines and in movies like “Big Momma’s House’’ and “Diary of a Mad Black Woman.’’ Often, the pieces are produced by directors and writers who are black …
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Famous Potatoes. Almost Famous Advertising.
Well, it's not the most active blog in the world, but I stumbled onto the Idaho Ad Agencies Blog. So I thought I'd just give a shout-out to our friends in the Potato State. I hear Boise is a kick-ass city to live in--seriously. Curiously, the blog already links to us, I didn't know that. …
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Doner Finally Gets A Website
Six months after I wondered why Doner was seemingly the only ad agency without a website, now they've got one. Check it out. Was it worth the wait? …
For Chrysler, New German Campaign Ist Nicht Gut
Ad Age reports that Chrysler's new campaign featuring "Dr. Z" isn't helping their sales: The automaker won't report July sales until later this week, but independent auto-information site Edmunds.com forecasts Chrysler Group's U.S. sales will slide 17% vs. July 2005. The drop reflects one fewer selling day than last year. There are other reasons why the employee-discount program, which moved tons of metal last time, …
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