Watching the news this past week, I’ve been struck by a commercial for Louisiana’s The Road Home program, which is encouraging displaced citizens to return.
The spot features a fellow who’s involved in rebuilding a house; he starts off seated on the home’s front steps. Then, as he gets up and walks, one can’t help but notice the sweat stains all over his shirt.
It’s a distracting sight, but actually, I’m glad the folks who created the spot were OK with that display of realism. Not just because it’s a steambath down there, but so often clients want commercials & the actors in them to look a little too perfect.
You can see the entire spot, and the campaign, here.
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you’d think bush and his drones would be seen sweating a lot more over their response to the disaster.
I remember leaving Louisiana six years ago (for Portland, OR) and sweating my butt off as I walked a block to my rented U-Haul at 6:00 a.m. (Yes, a.m.) It’s a total steambath down there, but in this case, the audience — the people the state is trying to encourage back — already knows that. For that reason, the actors should provide the realism, which they do reasonably well. But the sweat stains? Too distracting, in my opinion, for such a serious “let’s pack up in the middle of hurricane season and rebuild” message.