Louisiana: Come Home And Sweat

Watching the news this past week, I’ve been struck by a commercial for Louisiana’s The Road Home program, which is encouraging displaced citizens to return.
The spot features a fellow who’s involved in rebuilding a house; he starts off seated on the home’s front steps. Then, as he gets up and walks, one can’t help but notice the sweat stains all over his shirt.
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It’s a distracting sight, but actually, I’m glad the folks who created the spot were OK with that display of realism. Not just because it’s a steambath down there, but so often clients want commercials & the actors in them to look a little too perfect.
You can see the entire spot, and the campaign, here.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.