How many glowing phrases are used to describe GSD&M's Roy Spence in this ABC News article about his work with the Clinton for President campaign? Let's see: "quirky message guru" "advertising guru" "soul-searching message guru" "branding and messaging whiz" "Idea Man" You have to get way down into the article and infer a little to add "chairman of a struggling ad agency." …
Presidential Politics Is Just Marketing With Tackier Buttons
Thought I'd give loyal AdPulp readers a preview of an upcoming TalentZoo column while it's all fresh in my mind. Lord knows, this could all change in a week. In a Presidential campaign, politics is theater. It’s entertainment. And above all else, it’s marketing. Can the ad industry learn anything by watching this $1 billion spectacle? I think so. As of January 10th, here’s what I’m learning: A loved upstart brand can …
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Ohio’s 3rd Congressional District Needs David Esrati
Go David, go. David is the owner of The Next Wave in Dayton. Find out more at his campaign site Esrati.com. …
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Go West, Young Ad People
Here's the scoop on the new building Ogilvy NY will occupy beginning next year, on the West Side. The building at 636 Eleventh Avenue was built in 1913 and originally housed the Auerbach Chocolate factory. Ogilvy is calling its new space the "Candy Factory." It has high ceilings on the first floor, a courtyard and a roof-top terrace that Ogilvy plans to design as a garden space. Thanks to Google Maps, here's a sneak …
Keep It Simple, Not Stupid
Richard Branson certainly doesn't need more publicity or admiration, but when I read this Q&A article in Time Magazine, one of his answers caught my eye: Has your dyslexia hindered you in the business world? —Skye O'Brien, Dartmouth, Mass. Strangely, I think my dyslexia has helped. When I launch a new company, I need to understand the advertising. If I can understand it, then I believe anybody can. Virgin speaks in …
The 30-Second Spot Is Alive, Well, And Expensive
You'd think that smaller TV audiences would lead to falling ad prices, right? Not so, according to this story in the New York Post: Although it seems counterintuitive, it's the law of supply and demand. As the TV audience shrinks, advertisers have to buy more ads to reach their target number of viewers. But that increased demand for ad slots creates scarcity, which in turn leads to rate hikes. In the fourth quarter, …
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It’s A Crazy Christmas
This brings back memories of WOR, which was on my Atlanta cable system in the 80's. …
Circuit City’s Stock Price Gets Zapped. Not A Shock.
Sorry for all the bad puns, but hey, a bad brand deserves bad puns. I wrote back in March about Circuit City's decision to fire 3000 employees, the ones who were the most knowledgeable on the sales floor. Of course, at the time, it was a way to make Wall Street happy by lowering costs and boosting profits. Well, Wall Street is not happy. From the Chicago Tribune: Shares of Circuit City Stores Inc. lost more than a …
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