Spence Hops On The Hillary Wagon

How many glowing phrases are used to describe GSD&M’s Roy Spence in this ABC News article about his work with the Clinton for President campaign?
Let’s see:

  • “quirky message guru”
  • “advertising guru”
  • “soul-searching message guru”
  • “branding and messaging whiz”
  • “Idea Man”

You have to get way down into the article and infer a little to add “chairman of a struggling ad agency.”

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.