But this video demonstrates that where you grow it makes a difference: …
The Power Of Long Copy
Although I might choose a different font. You know, for legibility's sake... …
Is This Where Product Placement Is Headed?
Home Depot Honors Fallen Soldiers With Great Prices On Tools It's a parody from The Onion. …
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Interactive Agencies And Passive Mentalities
My new column on Talent Zoo won't be on the home page until Thursday, but you can check it out now. I take a closer look at the BBDO/Big Spaceship/HBO/Cannes credit kerfuffle, as was discussed here. We all know the MO of lead agencies—and by “lead agencies” I mean the brand agencies, traditional agencies, “big dumb agencies,” whatever you want to call them. They want control. Over ideas, money, credit, over …
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Walmart Changes Logo, Drops Hyphen. Craziness!
I like good logos and all, but I don't quite get why people obsess over them. And I can't imagine the decision-making process that went into Walmart's new logo. Plus, they're dropping the hyphen. So, what do you think? …
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More Transparent Product Placement?
Looks like the government wants to get involved in TV's last best hope: Possibly coming to televisions across the nation: stronger warnings that the Cokes, Oreos and Sidekicks flaunted by actors have bought their way onto your favorite show. That's what the Federal Communications Commission signaled yesterday when it said it would review new rules on how television programmers let viewers know when those "props" are …
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Doctors Look To YouTube To Boost Sales
Recently, I completed a series of videos to help a friend of mine promote his book. The videos have gotten him other publicity and also garnered an uptick in book sales. Today's New York Times reports that doctors are also using YouTube--and giving discounts to patients for an endorsement: Last year, Cynthia Goodstein was struggling to figure out how to pay for a face-lift. During a consultation with Dr. Payman …
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John McCain Embraces Advergaming
Come to think of it, I was much happier in 1981, when Ronald Reagan was President and the Atari 2600 VCS was all the rage. Of course, I was 9. Here's my Wednesday gift to you: Pork Invaders! …
