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Advertising News and Know-How
New facial-recognition marketing efforts are cropping up. What might make for a good plot twist in a Sci-fi novel is actually detailed in The Wall Street Journal. Dunkin' Donuts is among the first marketers in the U.S. to begin testing the technologies, at two locations in Buffalo, N.Y. People ordering a coffee in the morning can see ads at the cash register promoting the chain's hash browns or breakfast sandwiches. …
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Today's New York Times features an article that pulls no punches in suggesting that in recent years, more aggressive advertising prodded consumers to take out risky home equity loans: “Live Richly.” That catchy slogan, dreamed up by the Fallon Worldwide advertising agency, was pitched in 1999 to executives at Citicorp who were looking for a way to lure Americans to financial products like home equity loans. But some …
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A bunch of years ago, Creativity Magazine used to feature the "Cliff Freeman Komedy Korner." They're not as talked about as they used to be, but they're trying to get back in the groove: Tom Christmann, the agency's recently appointed Executive Creative Director and heir-apparent to ueber-creative Cliff Freeman himself, has strengthened his creative team of 20+ with new talent. "We believe at the agency that the term …
With the news that Enfatico employees had to replace their Macs with Dells for Michael Dell's visit, I was reminded of the time I worked for a Pepsi agency, and in my first week on the job some Jr. AE bitched at me about having a Dr. Pepper. I didn't work on Pepsi at the time, but that didn't matter. Loyalty towards a client's products is serious business. Or is it? That's the subject of my new column on Talent …
Listen to the CEO of Dell as he heaps praise on WPP, expresses pride at being at the forefront of integrated marketing, and can barely contain his excitement for his new agency. Cheers to George Parker for this one... …
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In Israel, the Nissan Tiida apparently gets really good gas mileage. Once you know that, you need not speak Arabic or Hebrew to figure out this spot: Here's the really big shocker: The Saudis aren't happy and are threatening a boycott of Nissan. …
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The Wall Street Journal reports that GM, in dire straits, is looking to its ad agencies to pinch pennies: In its latest attempt to save money, General Motors has asked its advertising agencies to slash their fees by as much as 20% this year and next, according to several people familiar with the matter. The owner of Cadillac and Chevrolet works with dozens of agencies around the country, including Publicis Groupe's …
Continue Reading about GM Wants More Efficiency Out Of Its Ad Agencies →
Back in ad school, one of my first assignments was The Ritz-Carlton. So my art director and I went over to the Ritz and talked to one of the concierges, who told us story after story of the things the staff does for their customers. Providing great customer service is one of the best forms of advertising a brand can do, and that’s the lesson you’ll get in The New Gold Standard: 5 Leadership Principles for Creating a …
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