Taglines are difficult to write. Nike’s famous, “Just Do It” is one in a million, for instance. With that in mind, here’s Hill Holiday’s new effort for Dunkin’ Donuts.
I get where the line is going, but it asks that I, and all who encounter it, suspend disbelief. I’m willing to do that with a really great film, but not with a mediocre tagline.
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“Painfully Generic Vignettes”
When I came across the new Dunkin’ Donuts tagline, America Runs On Dunkin’, I was underwhelmed. Now, Lewis Lazare of the Chicago Sun Times chimes in on the TV. The new television commercials don’t do much to clarify what management…