America’s Talking About Stay At Home Servers

Creature, the Seattle agency that creates things and reinterprets advertsing, has come up with some quirky materials to support Microsoft’s new Windows Home Servers.
Their Stay at Home Servers campaign includes online films, a microsite, banners and a children’s book, Mommy, Why is there a Server in the House?.
The campaign draws a parallel between the server and a father who chooses to stay at home, which is quick shorthand for what the product is, and a way to talk to the target in terms they understand – the conflict between work and home.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.