As if you needed any more proof that Wal-Mart and its travails reverberate throughout the ad world, this week’s Ad Age has 5 stories related to recent events:
In Bentonville, Buyers Abide by Stringent Code
Draft Dealt Staggering Blow After Strutting Like A Champ
Sam’s Successors Share Blame For Wal-Mart Shame
As Wal-Mart Reopens Review, Windy City Ad Community Lets Out A Groan
Pushing Envelope Julie’s MO–Not Wal-Mart’s
Here’s a interesting bit:
In fact, Advertising Age had decided that DraftFCB, thanks to the boldness of its model and the Wal-Mart new-business coup, was going to be this publication’s Agency of the Year, a decision that would have been officially announced in our Jan. 8 issue.
Now, all that has changed.