Ad Age Joins The Movement

Ad Age editor, Scott Donaton discusses the of sipping his own medicinal tea:

I’m not just the hair-club president; I’m also a client. From my perch overlooking the
marketing landscape, I can report on, even judge, how companies react to the issues confronting them. But I’m in the middle of it as well, part of a small team at Ad Age tasked with figuring out the future of this brand and ensuring its long-term leadership.
Ad Age is no longer a weekly publication; it’s the world’s leading source of news, information and data on advertising, marketing and media. And it’s delivered through whatever platforms make the most sense for our audience and advertisers. It’s why we run a real-time news operation online and publish a range of e-mail newsletters dedicated to such topics as branded entertainment (Madison & Vine), media (MediaWorks) and China. It’s why we run video reports on the Web and podcasts on iTunes. It’s why we host events and conferences to directly connect members of our community.
We are a news operation, but we are also our own subjects. We must confront the same issues as the businesses we cover. And we’re no less critical of ourselves than we are at times of others. We question whether we’re moving quickly enough to change our mind-sets and supporting structures, whether we’re laying the right bets.

I don’t know about the “world’s leading source” claim from atop his perch, nor how well Ad Age is doing with the challenges Donaton mentions. VNU’s Adweek has a much better blog, that’s for sure. Certainly, that’s not the only measure, but it’s a leading indicator.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.