7Up’s A Natural

From USA TODAY:

Soft-drink brand 7Up this week announced that its original 7Up is now “100% natural” — following a reformulation to eliminate an artificial preservative.
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“Everything that remains in the can is from a natural source,” says Kelli Freeman, marketing vice president. The label does not apply to the diet and other varieties.
TV ads beginning May 8 will show 7Up cans as fruits or vegetables, being picked or pulled from the ground.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.