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For The Troy Library, Leo Burnett Detroit Burned Conventional Wisdom

I hadn't heard about this initiative from last fall before now, but it's awesome. Leo Burnett Detroit, working to help save the Troy Library, injected some provocative marketing into an upcoming vote to levy a small tax that would keep the library open. "A vote against the library, is like a vote to burn books." One of the best things advertising can do is make you think about a topic in a way you've never …

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When “The Numbers” No Longer Mean Anything…

It's the ad business. We throw projections around like confetti at a wedding. Of course, there's nothing wrong with a little optimism. But there is something wrong with the numbers. Jean-Louis Gassée, a general partner at Allegis Capital in Palo Alto, writing for The Guardian, argues that the $20bn "opportunity" in mobile advertising is "a mirage." Gassée believes we have trouble seeing things for what they …

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Wunderman Tries To Look Natural At Cannes

The 59th Cannes Lions International Festival of Creativity doesn't need a commercial, but Wunderman made Cannes one, because Wunderman can. And Wunderman isn't stopping there. This is 2012, every company is a media company, including global marketing services agencies. Ergo, a team of 30 of "citizen journalists" from AdPeople, Blast Radius, Designkitchen, Futurecom, These Days and Wunderman, will descend on …

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La Quinta, Where Top Dogs Stay

La Quinta borrowed a strategy from Holiday Inn Express, and turned to a cliché instead of a concept to make this new spot. So, it must be very bad. Right? Yep. It's bad. Greg Medernach of Unconditioned Response helps us see just how bad. ...when John performs this raising his leg up over this other guy, it makes it appear as though his intent is to urinate on him like a dog would do. This is gross and …

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Are We Too Busy For Business Etiquette?

Over at Talent Zoo today, there's a great column by someone who calls himself "The Inside Man" bemoaning what nearly every job seeker in advertising (and probably outside of it) runs up against: People who simply don't respond to job inquiries. Were they so busy they couldn’t respond? Was I such a lousy candidate that they were disgusted by the very thought of me? My conclusion: They’re jerks. This …

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Every Company Is A Media Company, But Not Everybody Who Works At The Company Is A Writer, Photographer or Videographer

Content marketing in a B2B context isn't as sexy as launching a new show on cable, making a glossy magazine, or cutting a record, but it can be entertaining and informative to a broad audience, nevertheless. Take the Free Press online newsroom from Intel. Social Media Today calls it a "leading example of not only how to integrate social media but also how to create content aimed at more than just …

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Will The Newspaper Industry Save Itself By Reinventing Online Advertising?

Local advertisers in New Orleans are not happy about the recent announcement from New York-based Advance Publications that The Crescent City's daily newspaper, one of the oldest in the nation, will be printed just three days a week starting this fall. “The Times-Picayune has long been a cornerstone of my restaurant group’s local marketing,” notes Ralph Brennan, President of the Ralph Brennan Restaurant Group. …

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A Creator’s Guide To Transmedia Storytelling Goes Beyond The Buzzwords

In the advertising industry these days, the phrase “transmedia storytelling” is thrown around almost as much as “content curation” by unimpressive people who don’t know what the fuck they’re talking about in an attempt to sound convincing. So it was refreshing to get a very good overview of what transmedia storytelling is, and isn’t, in Andrea Phillips’ new book, A Creator's Guide to Transmedia Storytelling: How to …

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