Colle+McVoy's new public service announcement for the Recreational Boating & Fishing Foundation asks anglers pertinent questions like "Are you a pelican?" and "Do you use your feet as fishing hooks?" According to the agency, many anglers believe buying a fishing license simply lines the pockets of big government. In reality, the money goes to local conservation efforts to maintain fish populations, boat …
Guest Post: Are Words Obsolete in Marketing?
Laura Ries, is president of Ries & Ries, a marketing consulting firm in Atlanta. Laura and her partner/father, Al Ries have co-written six books on branding. In her new book, Visual Hammer, Ries argues that recent marketing successes are visual successes, not verbal ones. As a writer, I'm not certain how I feel about the author's POV, but I will consider these 10 examples from her book, and take it (to our comments …
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Measure The Impact of Social Media, Unlock The Massive Opportunity In Online Brand Advertising
Jeff Dachis, CEO of Dachis Group is excited about data. To his mind, data can help brands unlock the potential of social. Furthermore, Dachis believes that authentic social engagement at scale is the pot at the end of the online brand advertising rainbow. The Internet has proven to be the perfect direct response marketing medium, but a wasteland useless to any marketer that cannot sell their product directly …
The Truth Is The Truth, Not What The Client Says It Is
Rance Crain is President, Crain Communications and Editor-in-Chief of Advertising Age, Crain's Chicago Business, Crain's New York Business and TelevisionWeek. As such, he has seen and heard a lot of bullshit in his day. You might even say he has an especially sensitive bullshit meter, something Ernest Hemingway declared essential for any writer. Given his profession, it's not surprising that Crain rejects …
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Disruptive Patriots Are On The Job At Made Movement
BOULDER—If there is hope for advertising, it can be found in a non-descript retail bay on the east end of Pearl Street. Ad people aren't cynics, they're "crest fallen idealists," says Dave Schiff, partner and Chief Creative Officer of Made Movement, a new agency boldly dedicated to growing the American economy by promoting American-made goods. The genesis of the idea for the agency came from discussions …
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Chick-fil-A Shows That Radical Transparency In Marketing Sometimes Isn’t Pretty
The news this week that Chick-fil-A's President spoke out against gay marriage has once again ignited passions among both its supporters and its detractors. All you have to do is a quick Google news, Facebook or Twitter search for "Chick-fil-A" and you'll see plenty of stories and opinions surrounding the controversy. Marketing people aren't immune from weighing in with their personal beliefs. Not to pick on a …
Maybe Shell Doesn’t Think Social Media Matters All That Much
The Greenpeace-supported fake Shell website has gained a lot of social media traction this past week. By using Shell's logo, among other things, the site comes off as pretty slick and its official-lookingness has a lot of people fooled. The site gives people a chance to create their own "Let's Go" ads like this one: As far as I can tell, Shell's response has been quite limited, leaving this press release as …
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You, Your Agency, And Your Brand Are Not Special
When you're a creative in adveritising, you clearly have to believe that you alone have something unique to offer an agency or a client. We're all trying to stand out. It's an adaptation of something we've been preaching to businesses for years. Can anyone stand out in a marketing world where everyone's desire is to stand out? It started with thinking that’s typical of Marketing 101: Everyone in advertising …
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