Are You Your Own Boat?

Colle+McVoy’s new public service announcement for the Recreational Boating & Fishing Foundation asks anglers pertinent questions like “Are you a pelican?” and “Do you use your feet as fishing hooks?”

According to the agency, many anglers believe buying a fishing license simply lines the pockets of big government. In reality, the money goes to local conservation efforts to maintain fish populations, boat landings, water quality, etc.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.