Here in Washington State in November, we'll be voting on Initiative 502, which is designed to legalize, regulate and tax marijuana. Obviously, it's a controversial issue, although it has a lot of support. One of the pro-502 spots airing heavily on TV is this one. Note the jarring first line of the spot: "I don't like it personally, but..." Right from the start, we're supposed to feel sympathy with this …
Will Digital Fatigue Keep You From Investing In YAP?
You are tired. Very tired. It's okay, you're not alone. The constant hum of someone else's digital success grows tiresome, as does the view (from behind the rope) of the money geysers of Silicon Valley, Alley, Prairie and Forest, etc. That's why men and women or reason--sometimes found toiling away in editorial offices--come up with new terms like YAP. Yet Another Platform. And that's why they write things …
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Two Turntables And A Microphone Not Necessary
Leave it to a musician to show us the infinite possibilities in form, and in marketing. You may have heard, Beck is releasing his new album as sheet music only. That's correct, there will be no disc and no downloadable tracks. And Beck's label for this project isn't a label at all, it's San Francisco publisher, McSweeney's. According to McSweeney's, "Beck’s latest album comes in an almost-forgotten form—20 …
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Provided He Could Advertise On Facebook, What Would Wanamaker Do?
Just last week, we looked at Google's elaborate courtship of advertisers. Now, it's Facebook's turn to woo. According to The Wall Street Journal, New York-based Carolyn Everson, 40, is Facebook's "liaison" with Madison Avenue, and she's busy providing big brands the kind of data they need to justify their ad buys on the social platform of choice. Ms. Everson is sending measurement wonks across the …
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Say Something Interesting In A Memorable Way, Or Shut The Hell Up
It's the best of times (and the worst of times) to be working in communications. Opportunities abound and empires are being built (and taken down) in a scant few years. On the other hand, despite revolutionary new communications platforms, there's so much noise that hardly anything gets through and nothing is gained. Author and speaker, Julien Smith, argues, "the reality of the new world is that if you …
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Content Hoarder, Or Content Sharer?
Why Do You, Or Don't You, Share AdPulp's Content In Your Social Graph? …
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“Native Advertising” Is Advertising That Fits The Media Vessel Better? #IDK
The changes in today's advertising landscape are dramatic. That's why we must diligently create new words and new frames for our words, because old words and old frames are inadequate vessels for bold new frontiers like "Native Advertising." What the hell is Native Advertising? Is it David Kennedy's work for American Indian College Fund? No, I don't think it is. Dan Greenberg, CEO of Sharethrough, …
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Visa Produces Instant Nostalgia In London
Did you happen to notice how fast Visa brought new commercials (featuring new Gold Medal winners) to the airwaves during the London games? In many cases the athlete's heroic story (as told in 30 seconds by a global credit card purveyor) appeared on NBC stations within minutes of the medal round competition. Here, take a look at these inspirational spots from the sepia-drenched campaign: Meredith …
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