One time, I mocked up a few ads for a client presentation because I knew where the line breaks looked best in the headlines for maximum effect. My CD (an Art Director by trade) did a few as well. When the client preferred my comps more than the typographically-challenged Creative Director’s comps, the CD said jokingly, “You’re fired.” (Which he went on to say unjokingly months later.) But in that case, I knew what I …
Feed The Agency Troops And They’ll Be Hungry To Work
Anyone who's spent time in agency life has seen the foosball tables, video games, dart boards, and beer carts that agencies deploy to keep people happy. But what about the eats? Copywriter Deanna Director is chronicling the agency edibles over at Hungry Creatives. Agency folks are invited to submit their agency's offerings. But is offering free food — not just snacks, but brought-in lunches and dinners — a …
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Use The Knowledge In Your Brand To Empower Your Prospects and Customers
Content marketing, I'm sad to say, is fast becoming the new social media. In other words, what has always been a fundamental part of the marketing mix, is now a cliché falling from brand manager's lips at an unspeakable rate. And this means noise -- lots and lots of noise. As with advertising, the trick with content marketing is to provide prospects and customers real value, not more unwanted noise. …
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10,000 Down, “Y” To Go
Apparently, it takes 10,000 hours to become exceptionally gifted at a sport, craft or task. So, what does it mean for AdPulp to reach a 10,000th post milestone -- something we're accomplishing with this post? Does it mean we're more gifted today then we were yesterday at delivering you a focused, inside look at advertising, media and marketing news? Maybe it means nothing at all. After all, AdPulp is just a blog …
The Puyallup Fair Offers Fairly Good Sales Lessons
This past weekend, I went down to the Puyallup Fair, which dates back to the early 1900’s and is one of the largest in the country. Amid the rides, games, gastronomic atrocities, and livestock competitions, are hundreds of sellers pushing practically any product you could think of, and many you didn’t know existed. The halls of the fair, and the outdoor pavilions were lined with products of all kinds. …
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Serve Content Via Technology For Brands
People who build things online have little need for, nor love for advertising. Facebook's Jeff Hammerbacher put it this way: “The best minds of my generation are thinking about how to make people click ads. That sucks.” Todd Garland, founder of BuySellAds, in a piece for The Next Web aims to persuade propeller heads otherwise. There are some very real, complicated obstacles in the industry that need to be …
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Gators Come To Kyle Field For Aggie’s Inaugural SEC Clash
Now that the political conventions are over, we can focus on what truly matters. College football! If you're a fan of college football, you know that teams have been jumping from one conference to another like crickets at dusk. The Big 12, for one, has imploded. Colorado left last year for the Pac 12, and Nebraska left for the Big 10. This fall Mizzou and Texas A&M departed for the SEC, while TCU and West Virginia …
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The Ad Industry Has Lots Of Laborers, But No Unions
From the perspective or organized labor, this year's Democratic Convention in Charlotte is something of a bust. After pumping $8.5 million into the 2008 Democratic convention, unions decided against funding this year's convention because North Carolina is the most hostile state in the union to the very idea of, and practices of organized labor, as evidenced by the lowest unionization rate in America at 2.9 …
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