Adpulp

Advertising News and Know-How

You are here: Home / Archives for 2011

Archives for 2011

By

Yet Another Facebook Story: Facebook-Studio.com

"Learn from top Facebook marketers, then become one." That's the pitch Facebook is throwing your way today, via its new stand alone site, Facebook Studio. Facebook Studio is actively courting an advertising audience. According to Ad Age, it is a platform aimed at agencies, PR firms and media strategy companies. "We need to do a better job of engaging with agencies," said Blake …

Continue Reading about Yet Another Facebook Story: Facebook-Studio.com →

By

Adweek Takes The Wolffian Way

Adweek has a new bespoke suit, a fresh shave and a great haircut. Its new editor, Michael Wolff, is feeling pretty good about it. According to The Wall Street Journal, Mr. Wolff said he wants the magazine "to be the editorial and economic anchor of a newsy website that appeals to the 'chattering classes and search-engine audience,' following the model of the political-news website and publication …

Continue Reading about Adweek Takes The Wolffian Way →

By

The AdPulp Interview: Steffan Postaer

Steffan Postaer is one of Chicago's best known ad men. After a storied career at Leo Burnett--where he helped create the legendary "Curiously Strong" print and outdoor campaign for Altoids--Postaer decorates his resume (and maybe his office) with the MPA Kelly Award for best print campaign in North America, Best of Show at the Addys, Obies and NY Festivals as well as two gold and silver Lions from Cannes. After …

Continue Reading about The AdPulp Interview: Steffan Postaer →

By

The Ad Game Is Changing, Here’s One Of Its Newest Players

“The best minds of my generation are thinking about how to make people click ads.” -Jeff Hammerbacher Brian Wong, 20, is a founder of Kiip, an in-game advertising concern that provides "real rewards for virtual achievements." Here he is introducing his company on Bloomberg West: In this segment, Wong talks about a "moments-based model." He says while gaming, "there are these moments of achievement, …

Continue Reading about The Ad Game Is Changing, Here’s One Of Its Newest Players →

By

The Modern World Suffers From Ad Fatigue–Better Ads Aren’t Going To Change That Score

BusinessWeek is poking around to see if it can help burst the new tech bubble. "My fear is that Silicon Valley has become more like Hollywood," says Glenn Kelman, chief executive officer of online real estate brokerage Redfin, who has been a software executive for 20 years. "An entertainment-oriented, hit-driven business that doesn't fundamentally increase American competitiveness." The magazine also talked to …

Continue Reading about The Modern World Suffers From Ad Fatigue–Better Ads Aren’t Going To Change That Score →