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Telemundo's bicultural, bilingual cable network, mun2, announced the largest partnership integration in its history, to support of its new, action-packed scripted series, RPM MIAMI. The integrated sponsor, Valvoline, will be providing online viewers and car enthusiasts access to exclusive secret scenes that will not air on television, episode recaps featuring the hottest models, behind the scenes footage, and …
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Personalization, direct to consumer selling and push marketing are combining to deliver a powerful new online marketplace. According to The New York Times, a new breed of e-commerce sites — Send the Trend, ShoeDazzle, JustFabulous, Sole Society and JewelMint — present subscribers with a limited but customized selection of jewelry, shoes and accessories each month all based on the results of an initial style …
Continue Reading about The Stuff You Want, At A Price You Want, In A Format You Want →
Twitter was alive last night, as the American public processed the news of Osama Bin Laden's death on the group stream of consciousness utility of choice. I have to say, I was put off by many of the cheerleaders for Team USA (not shown above), and consequently thankful for Derek Powazek and others who helped bring some levity to situation. As you can see from the above, humor also had a role to play last …
Craig Allen of Wieden+Kennedy/Portland will be honored as an "Outstanding Young Texas Ex" by the The University of Texas Alumni Association. The award, inaugurated in 1980, annually recognizes four alumni under the age of 40 who are distinguished in their fields and have demonstrated a continuing interest in The University of Texas at Austin. Allen grew up in Grand Prairie, TX and graduated from The University …
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According to the 2011 Web Influencers Survey by D S Simon, the shift from textual or static communications to video communications by media websites is well underway. In addition to paid advertising, publishers are looking toward brand integration opportunities to raise additional revenues. The study also found that nearly half (47 percent) of media websites now offer a mix of advertorial, product placement …
Continue Reading about It’s A Video World, And I Am A Video Girl →
The editorial staff of Inc. Magazine didn't show up at their Manhattan office for one month, but still managed to produce an issue. No they were not protesting working conditions--they were experimenting with virtual work dynamics. Here's what Inc. learned: Crunch the Numbers; Get the Tech; Settle In; Master Your Emoticons (And Everything Else About Communicating Online); Explain Yourself; Consider Your Culture. …
Here’s a pair of popular maxims on technology. I like both because they’re downright folksy enough (if too factually accurate) for a Tea Party stump speech, yet still highly relevant to advertising today: 1. “You don’t see many horse-and-buggy drivers anymore.” 2. “Television didn’t kill radio.” Both are true, but as metaphors for disruptive innovation, they conflict. The first warns, “Don’t be a buggy …
The New York Times is running an interesting essay by author Tony Perrottet, about the need for self-promotion in today's literary realms. In this era when most writers are expected to do everything but run the printing presses, self-promotion is so accepted that we hardly give it a second thought. And yet, whenever I have a new book about to come out, I have to shake the unpleasant sensation that there is …
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