Adpulp
Advertising News and Know-How
Ad Age reporter Matthew Creamer takes a good look at Edelman's entry into the online influence game, currently dominated by Klout. First, Creamer takes Klout apart: Why ascribe so much power to a service that isn't much more than a tabulation of how many followers and retweets you have? The all-too-human explanation goes like this: People like scores, which Klout gives them. People also like gifts, which Klout …
Continue Reading about Will We Forever Be Playing the Popularity Game? →
ISITE Design, a digital agency headquartered in Portland, has purchased a 63-year-old building in an industrial area of the city, and is now busy renovating the 18,000 square foot space. The renovation is being managed by Siteworks. “These are people who are sucked into their computer screens eight to 10 hours a day,” said Siteworks designer Jean-Pierre Veillet. To “balance the equation,” Siteworks …
Continue Reading about Spotlight On NW Creative: ISITE Design Invests In New Digs →
A bottle of Jack Daniels, a letterpress shop in Knoxville and a man on banjo all help to paint the brand red, white and blue in this new campaign from Arnold Worldwide’s Boston office. Of course, craft is a popular subject today. Brands from Levi's to Dodge are painting Made in America pictures that tug at whatever bit of national pride remains a population battered by a crap economy, corrupt politicians and a …
Continue Reading about Independents Drink Tennessee Whiskey →
Climbing Paid Content Large Mountain is no joke. It takes training, strategy and a will to go on in the face of adversity. That's why I'm so grateful for the help AdPulp readers provided during our Journalism Fund campaign, which ended last night. Cecilia Doan, Matt Graff, John January, Jeff Hardison, Steffan Postaer, Daniel Wood, John Gross, Dianne Axtell, Chris Maley and Greg Veerman decided to support this …
Continue Reading about I’m Grateful for the Push Up Paid Content Mountain →
My friend Doug Lowell has recently chosen to transition from agency principal to freelance copywriter. He also started a new blog, as one way to promote his offerings. The title of the blog, "Doug Lowell Is A Copywriter" is certainly to the point (I'm sure The Google will agree). While the new site features Doug's five star resume and a page where he asks for the sale, some of his first posts are matters to pause …
Continue Reading about Stretch The Possibilities, Hire A Copywriter →
I like how today's recording artists promote their new albums with video content, especially if when it's a documentary-like look behind the scenes. This spot for Revelator, the new album from Tedeschi Trucks Band, to pick one recent example, does a good job of inviting fans in to the band's world. David Fricke of Rolling Stone says of the new album: This meaty masterpiece is the debut of an 11-piece …
Continue Reading about The “Making Of” Video Is An Art Form In Itself →
Court Crandall's next film, a documentary about hope and community at Compton High School, is receiving massive press attention, largely do to an unscripted plot twist. At the center of the film is a free throw shooting contest, where the winner is awarded $40,000 in college tuition money. The contest, open to Compton High students with a 3.0 or better grade point average, was conducted and filmed last spring. …
Content marketing gets a lot of play in these pages. So much play, you've probably heard me use these words before: Every Company Is A Media Company. Sometimes the formula is expressed like this: EC=MC. There's a lot of meaning packed into that little formula--in fact, we could discuss said meaning for hours, preferably over coffee or beers. But for now, let's just look at one slice of the content marketing pie, …
Continue Reading about Whatever You’re Selling, Content Marketing Can Help Make The Case →
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