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Archives for 2011

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Jarritos Makes Bid To Be Most Interesting Imported Soft Drink In The World

Jarritos is painting the town red. And then some... The Mexican soft drink's new tagline, “We’re not from here” is spot on. I love it when a brand uses a negative as a positive. According to The New York Times, Jarritos' agency, GSD&M, hired Federico Archuleta, a street artist from Austin to paint murals on buildings in Hollywood, Silver Lake and Venice Beach, Calif. I'm also a fan of the well done …

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Digital Circulars Aim To Make Coupons More Mobile

Since I just moved to Seattle, my girlfriend and I bought actual hard copy editions of the Seattle Times on the off-chance there'd be some coupons or sales we could know about to get the bric-a-bric we need for our home. Turned out, there wasn't much in there, making printed papers even less relevant to us. Now, newspapers are aiming to keep their coupons as they shift online. A new partnership between the AP and …

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How’s Your How?

I subscribe to Tom Asacker's free email newsletter, and I read his neatly packaged essays. Because that's where the nuggets are. Witness: I have not found an individual’s or organization’s ‘why,’ its purpose or cause, to be the basis for success. Even though it feels good to make that connection—to think in terms of intent instead of execution—it’s clearly not the case. And for one simple reason: People don’t …

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No Worries, You’re A Moving Target Who Can’t Be Tracked

Online marketers don't know jack about Matthew Creamer, and they probably don't know much about you. In his latest Ad Age piece, Creamer says he spent time closing observing the display ads being fed to him over a 48-hour period and concluded: If the internet advertising business understands me correctly, then I am a sugary-drink-swilling, spendthrift sucker with a yen for new wheels and a body-image …

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Can Swim Fill The Ad Industry’s Training Gap?

There are plenty of ad schools, internships and other resources available to students looking to get some training and experience in advertising and marketing. The further along you get in your career, though, the less there seems to be unless you pursue and MBA program or seek out traditional venues for presentation training or software program-specific courses. And frankly, most agencies don't have the money, …

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Spotlight On NW Creative: Jelly Helm at Portland Creative Conference

Editor's Note: The following piece was written by Darby Burn Strong, who attended Portland Creative Conference on Saturday at Newmark Theatre in downtown Portland. The organizers kindly provided a press pass, and gladly honored it when Darby showed up in my place. PORTLAND—Unlike many conferences, where frenzied "participants" with bloodshot eyes scurry around maze-like super buildings, the Portland Creative …

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Brands Want Some of the Sway Fashion Bloggers Have With Their Readers

Why am I an ad blogger, when I could be something exciting and lucrative like a mommy blogger or a fashion blogger? Or hell, a blogger writing about investing or search engine optimization. Something that sells! Adweek's Erin Griffith looks at fashion bloggers who sell. There was a moment after New York’s 2009 Fall Fashion Week when fashion bloggers had officially, as the press likes to call it, “arrived.” …

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Sustainable To The Core

Patagonia is an amazing company. Their founder is a great climber and outdoorsman, their products are awesome and the brand is one that lives its values on its fleece sleeve. So, it's not all that surprising that the company is now asking its customers to buy only what they need, repair what breaks and recycle what can't can't be repaired. In the 18th century Lancashire's cotton mills and the budding …

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