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Revisionist History Sells Big Macs In Belgium
Will Code For Six Figures And Six Weeks Vacation
Got digital chops? Great, your'e in high demand. According to Clickz, R/GA lists over 60 vacancies for its New York office, 13 for its San Francisco office, and nine in Chicago. "ZenithOptimedia hired around 35 staff on the digital side in 2010," said John Nitti, the company's SVP and Managing Director of integrated planning. "We have about 12 or 15 vacancies open right now, and we're also focusing on staff …
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Care To Engage In Some Pre-Super Bowl Ad Hype?
Crispin’s In The Business Reengineering Business
Did you know that Yahoo has an Advertising Blog? Yes. And the latest entry therein is an interview with Andrew Keller, CEO of Crispin Porter + Bogusky. Becky Ebenkamp, Yahoo's ad blogger, asked Keller, "What, exactly, is a modern creative agency?" As CEO, I've been trying more and more to put my finger on what makes us unique. I think it's about using creativity to drive business success, period, whether that means …
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Why “1984” Isn’t Like What Most People Think About “1984”
You've seen the spot. Plenty of times, I'm sure. But a new Adweek article from Steve Hayden, one of the spot's creators, sheds a little more light on Apple's "1984." When [Steve] Jobs and Apple CEO John Sculley finally saw the rough cut of the spot, Jobs said, "This is going to cause an information vacuum. We've got to fill that vacuum with the real story." So he ordered up a 20-page insert for Time and Newsweek, as …
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Dr. Phil Makes Losers Feel Better (But Why?)
The campaign was created in house by Fox Sports Marketing, directed by Smuggler's Renny Maslow and edited by Arcade Edit's Greg Scruton. …
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A Great Portfolio Is Awesome, But A Great Personality Is Better
Big Spaceship won't employ you if you're an asshole or a rock star. At least that's what Michael Lebowitz told the The New York Times. I remember a guy, he really was an incredibly talented designer, one of the best I've ever seen, but he was just surly. No matter how good you are, design is always an exercise in balancing what you think is best with someone else's needs, even arbitrary things. He couldn't roll with …
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