Advertising people really don't need to be persuaded to go to Cannes. If the agency foots the bill, they're there. Be that as it may, the uber fest is releasing some anecdotal video featuring Bob Greenberg, Eugene Bay, Fernando Vega Olmos, Marcello Serpa, Stéphane Xiberras, Nick Brien, Prasoon Joshi, Armin Jochum and Tom Beckman. Here are two pieces to give you a feel for the campaign: "Everybody who has been to …
Listen To The Consumer’s Unconscious Mind
Countless billions have been spent on consumer research, but author Phillip Graves believes it's a waste. "Consumer behavior is a by-product of the unconscious mind, whereas research is inherently a conscious process," explains Graves. "The truth is that we are far less consciously involved in and aware of our consumer actions than we like to tell ourselves and far more influenced by the questions we're asked than …
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The Envelope Please…
And the most popular Super Bowl XLV commercial, according to USA TODAY's Ad Meter is: Which tells us what? That people love dogs? Yes, that's one thing it says. It's also interesting to note the other top performers in USA TODAY's list. My "best of" list doesn't look anything like USA TODAY's. Some of my favorites of the night include Chrysler's two-minute opus and VW's Black Beetle spot. According to The Wall …
Super Bowl XLV Commercial: Last Night’s Big Mistake
You'd think Crispin Porter + Bogusky and director Christopher Guest would know better, but no. Groupon is being vilified on the Web for running an insensitive Super Bowl ad last night. I have to admit, the spot above contains one of the worst transitions I've ever seen. You don't go from talking about the plight of the Tibetan people to a pitch for discounted Tibetan food at a Chicago restaurant seamlessly. But even …
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Super Bowl XLV Commercials: Second Half Highlights
Super Bowl XLV Commercials: First Half Highlights
Look To The Field For Long Lasting Brand Value
With all the focus on today's Super Bowl commercials, it's easy to lose sight of the real reason for the mass audience. NFL Football. Thankfully, my friend Charlie Quirk, an account executive at Overland Agency in Portland, published a piece on his site and Bleacher Report about how both the Green Bay Packers and the Pittsburgh Steelers are two of the strongest team brands in all of professional sports. In order to …
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Chevy Puts The Hammer Down On Super Bowl Sunday
Chevy is running 11 Super Bowl ads today. Here's a handful for your pre- and post-game enjoyment: Previously on AdPulp: Super Bowl XLV Commercial: Hot For Teacher …
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