Warning: this post is self-promotional, but you can benefit by reading it all the way through. Is AdPulp good for my career as a copywriter/creative director? It's a question I feel compelled to revisit every so often. On its head, the answer is of course it is. I know way more people in the industry than ever before, and my daily production here keeps my name and my thinking in front of lots of potential …
On The Up and Up
The economy blows, but revenue from digital advertising continues to soar. In fact, internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010. According to the Interactive Advertising Bureau (IAB) and PwC US, these figures also show a 2.7 percent uptick from the record-setting revenues of the second quarter of …
If George Jetson Were An Adman, He’d Work At The Escape Pod
The Escape Pod's sizzle reel isn't like other sizzle reels. Likely because The Escape Pod is not like other agencies, stuck in some lame 20th century paradigm. Vinny Warren, partner in the Chicago agency, says The Escape Pod is an "advertising agency of the present." Clearly, they have a finger on the zeitgeist, which you can see in the Reality TV sensibility on display in much of the shop's work. Full …
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Old Spice’s Bear Deodorant Protector Is Brilliant
Direct marketing on television sucks an egg, but not anymore. Now that Wieden+Kennedy is doing it, it's grrrrrrrrrrreat. In all seriousness, I want this product encasement system. And because I do, I have to give it to Old Spice and the geniuses at W+K/Portland. Because this is a new product that people like me are actually going to buy, and that kicks another funny ad in the nuts. It's a funny ad that …
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Ugly Is In The Eye of the Beholder
Switch, an independently-held, experiential marketing agency in St. Louis created is sending out ugly holiday sweater tees to supporters of Animal Protective Association of Missouri (APA). The APA is a non-profit organization dedicated to bringing people and pets together, advancing humane education and creating programs beneficial to the human/animal bond. For a $20 donation to the APA, Switch will …
A Handset For Illustrators And People Who Like To Draw
According to Trend Hunter, Samsung and social media agency Jam teamed up to promote the Samsung Galaxy Note, a smartphone-tablet hybrid device with an advanced ‘S’ pen that allows for detailed drawings and sketches. The "Create My Tweet" campaign features illustrators Rose Stallard, Steven Wilson, Danny Sangra and Natasha Lawill. Here's a bit more content from Rose Stallard... I like the campaign, …
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Honoring Every Connection Made Is What Makes Social Media “Social”
Blogging is a new form. "Media now is raw, collaborative and instantaneous," argues Om Malik, one of the world's most successful bloggers. With a new form comes new challenges, and Om recently wrote a post on Gigaom reflecting on the past 10 years he spent perfecting the art of blogging. I wrote every day and every day traffic went up. More importantly, more people joined the community of readers. My blog became …
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11/12ths of the Year In Bing Searches
The following video recap from Microsoft's Bing search engine points to some of the big stories of the year. Like Katy Perry's five hit singles. Who knew? Is it just me, or is it a bit early for a 2011 recap? And are we, or are we not, more impatient than ever? Retailers couldn't wait for Black Friday to begin, so they opened their doors on Thanksgiving instead. If I had a flag, I'd throw it. …
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