Ugly Is In The Eye of the Beholder

Switch, an independently-held, experiential marketing agency in St. Louis created is sending out ugly holiday sweater tees to supporters of Animal Protective Association of Missouri (APA).

The APA is a non-profit organization dedicated to bringing people and pets together, advancing humane education and creating programs beneficial to the human/animal bond.

For a $20 donation to the APA, Switch will expedite a festive but ugly holiday sweater tee to your doorstep.

“We’ve tried to take the Ugly Holiday Sweater concept to the next level, allowing folks to stand out while fitting in at holiday parties, all with a little humor and sarcasm,” said Andrew Mullins, Brand Manager at Switch.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.