First Vaynerchuk, now Romensko. Poynter Institute's human news aggregator, Jim Romenesko, has announced his semi-retirement from the grind of daily content production. "For media beat reporters, it's tough to imagine Romenesko not curating the day's media news," says Huffington Post writer, Michael Calderone. "I went back and forth to renewing (my contract), not renewing," the 57-year-old journalist told …
Free Fluevogs For One
Canadian shoemaker, John Fluevog, is looking to the crowd for help making advertisements. "This is where you can change the future of advertising for the better, one Fluevog Ad at a time," it says on the company's site. So right there, this consumer generated contest falls apart. As always, hyperbole fails to elevate the brand. But hey, if you want to compete, by all means. You might win a $1000 gift …
Let Me Guess, The Unemployed Are Lazy? What A Crock Of Shit
Change.org is a hotbed of citizen activism against corporate tyranny. The site is host to petitions that ask Hershey's to stop exploiting student guestworkers; tell New Balance to stop supporting anti-gay politicians; and another meant to get McDonald's to stop buying pork from producers who use gestation crates. There's also a campaign to get Monster.com to Ban Job Listings that Discriminate Against the …
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$10 Per Thousand Page Views Isn’t The Point, The Transaction Is, Because Any Monetary Exchange Changes The Score
One of my primary professional goals since my late 20s has been to get paid for my writing. Of course, we know how that worked out. I found advertising and we've made discordant and sometimes beautiful music together ever since. Another goal that I've been focused on more recently is my desire to pay writers. Therefore, this story on paidContent about how financial site Seeking Alpha is paying an elite corps of …
Upward And Onward For The People’s Wine Critic
After five and half year and more than 1000 episodes of WineLibraryTV and Daily Grape combined, Gary Vaynerchuk will make wine videos no more. Vaynerchuk changed the wine world with his down-to-earth, often raw, descriptions of wine. He pulled the stuffing out of it, and while some traditionalists surely bristle at his takes, I've been a big fan from the beginning. In his send off video, Gary says this …
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Vodka Distilled From Pineapple: That’s the Kind of Innovation America Is Famous For
Skiver Advertising in Newport Beach, Calif. specializes in helping spirits brands perfect their messaging. For example, the agency works with PAU Maui Vodka, a super premium vodka distilled from pineapples and made in Hawaii. PAU Maui costs $89.99 a bottle, so Skiver introduced the brand at fashion shows, placed ads in golf publications and provided bottles in Emmy gift suites to get celebs sipping and …
Seven Unwritten Rules of Social Media c/o Rajesh Setty
Rajesh Setty is an entrepreneur, author and speaker based in Silicon Valley. He also contributes to American Express OPEN Forum, where I found this gem. Seven Unwritten Rules of Social Media 1. Connection does not imply permission 2. Access does not imply entitlement 3. Activity is not productivity 4. More is not better 5. Reciprocation is optional 6. Amplification without accomplishment is futile 7. …
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Do Conversations About Luxury Accomodations Inspire Bookings? Hilton’s Luxury Brands Want To Know
John Vanderslice, Global Head of Luxury and Lifestyle Brands at Hilton Worldwide (which includes Conrad and Waldorf Astoria Hotels & Resorts), explores the company's Luxury Manifesto with thought leaders in the segment. Here we have Lisa Hughes, publisher of The New Yorker, discussing how luxury brands communicate in new ways via social media while holding “true to their core values.” In this video, Nancy …
The Best Performing Banner In A Poorly Performing Class
Todd Wasserman of Mashable reports that banner ads may be experiencing big growth this year, they’re not getting any more effective. Only one person in 1,000 actually clicks on banner ads, despite attempts to make them more inviting. However, the Google report, which comes out this week, found that the format of a display ad can make a difference. A 250×250 pixel ad using Flash got the highest CTR of any …
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Whazzup Bud Light?
Although Bud Light has struggled during the economic downturn, it remains by far the best-selling beer in the U.S., commanding 19.1% market share at the end of 2010, according to Beer Marketer's Insights. Be that as it may, Anheuser-Busch InBev is pushing for more and it wants new ideas from a new crop of advertising minds. According to Ad Age: "We are discussing with several advertising agencies some new …