Archives for August 2011

Subway’s Food Isn’t Greasy, But It Does Contain Fat

As I mentioned earlier today, an agency’s job is to find a client’s brand truth and then reveal it. Here’s a case where the agency–MMB in Boston–found their competitors’ truth and revealed it instead. While this approach does lay bare the truths about Subway’s competitors, it also hides the truth about Subway’s own menu choices, […]

Find The Brand’s Truth, Then Present It In A Winning Way

How does Wieden + Kennedy do what Wieden + Kennedy does? It’s no secret. According to agency partner, John Jay, the agency endeavors to understand the soul of a company. There’s something important in Jay’s explanation. By seeking the soul of a company, it means W+K listens as carefully as it speaks. Jay also mentions […]

Impluse Buying Is Not Smart Shopping; Thus, Driving Customers To Buy On Impulse Is Poor Marketing

Shopper marketing is serious business. Unfortunately, it can also be devious and manipulative. According to The Wall Street Journal, retailers invent shopping seasons to drive traffic to the store and increase ticket size per shopper. A key goal of these seasonal pitches is to get people to buy impulsively, something they do less of these […]

Chevy Is Also Rising

Chevy is sponsoring Rising: Rebuilding Ground Zero, a new commercial-free show on Discovery and the Science Channel that examines the rebuilding efforts underway in lower Manhattan today. I love the commercial-free sponsorship approach to this highly emotional content. What I do not like is clicking over to the Discovery website and getting blasted by Chevy’s […]

Spotlight On NW Creative: Blaine’s Pretty Profound Non-Billboard

On the outskirts of Blaine, Wash., a small town north of Bellingham, near the Canadian border, is home to this critical-of-advertising art installation from Lead Pencil Studio. Lead Pencil’s Daniel Mihalyo says, “this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.” “Non-Sign II” […]