Philadelphia indie agency Red Tettemer + Partners is always up to something fun and interesting. I like that in an agency. A lot. The agency's new campaign for Philadelphia International Festival of the Arts (PIFA), taking place April 7-May 1, includes an enormous digital Cube art installation on the corner of Broad and Spruce in downtown Philly. Other campaign elements include wallscapes, bus wraps, pole …
72U Now Accepting Applications
Ad schools startups are popping up all over the map today. It's like a meme, or something. John Boiler, a founder and president of 72 and Sunny says, “It’s a reaction to an urgent need." According to The New York Times, 72 and Sunny plans to start an internal communications school, 72U, which will offer 10 months of projects, coursework and hands-on learning for tuition of around $10,000. Classes begin in …
Four Words For Viral Success: Jennifer Aniston Sex Tape
Glaceau smartwater, with the help of Zambezi, has done a very smart thing. They enlisted America's favorite "girl next door" (sorry Sandra) to make fun of herself and the very idea of a viral video. The result? The video below is closing in on five million views on YouTube in just three days. In related news, Ms. Anniston is selling her Beverly Hills home for $42 million. Restored by Aniston, the redesigned …
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Because We’re Hungry For Physical Comedy
Three ConAgra brands are opting for one of the oldest (and best) tricks in the book--physical comedy. Physical comedy tends to make people laugh, often because of how stupid it is. It's what you might call "good stupid." …
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Shoot Free Throws, Reach The Moon
Court Crandall of WongDoody/LA likes to make movies. He has a story credit on Old School (2003) and was the screenwriter on A Lobster Tale (2006). His latest project, Free Throw, takes Crandall and crew into Compton where high school kids with good grades will compete to win college scholarship money. I discussed the project with Crandall this afternoon. He said, "people say the name 'Compton' and there's a …
Astronauts Are On Anroid 3.0
Propeller heads in the Apple camp will be lined up hundreds deep on Friday afternoon to get their digits on the new iPad2. But there are other choices, with no lines. Choices that astronauts make. Agency: mcgarry bowen Director: Believe Media's Rory Kelleher. …
Rodent Rock
This new work for Orkin from The Richards Group makes its point in a darkly comedic, but highly effective way. Although, I do question making rock stars out of the rodents, because that then paints Orkin as anti-rock. Okay, maybe Orkin's not anti-rock, but they are anti-rodent heavy metal. via: AdFreak …
If The Google Really Wants To Do Good, They Need To Open A Call Center And Resolve Disputes
When The Google shifts its algorithm, money changes hands. Big money. As in billions of U.S. dollars. According to CNNMoney.com, the search giant's recent the algorithm change shifted $1 billion in annual revenue. Some of the losers felt the hit immediately. Mahalo.com laid off 10% of its workforce last week thanks to what CEO Jason Calacanis called "a significant dip in our traffic and revenue." Google's …