Chicken of the Sea is out with some new radio and an updated take on the brand’s classic jingle. COS-Mother-In-Law by The Mermaid COS-Why by The Mermaid Fans can also chat with the Mermaid and learn her many tips on Twitter and Facebook. Agency: Campbell-Ewald
Archives for March 2011
Athletic shoe brand New Balance has partnered with Arnold Worldwide for a series of viral videos that challenge Nike head-to-head for “lightest in class” status. It’s all part of the “Let’s Make Excellent Happen” campaign featuring the REVlite designed New Balance 890 shoes.
How much does proximity and being on-premises matter in ad agencies these days? It’s still a collaborative business, after all. If you work in an agency on-site, then you know that proximity, and presence, goes a long way. Changes to ideas, concepts, or budgets can happen in a hallway when two or three people randomly […]
The Kings, which left Kansas City for California’s capital some years back, may now move to Anaheim or Seattle. But that’s not copacetic with one of the city’s ad agencies. Amber Williams, president of Sacramento’s Glass Agency, told The New York Times, “For us, being from a city that has that legitimacy of a professional […]
Caribou Coffee launched an extensive brand redesign last year that continues to roll out this year. Here’s the brand’s new package design, care of Colle+McVoy: The burlap and labels help give the packaging more of a handcrafted and artisan feel. I also like the new caribou rendering in the logo. The animal is dancing.
Peter Yared of Webtrends Apps regularly contributes to Venture Beat, and recently ReadWriteWeb picked up his story about what kind of marketing works, and what kind doesn’t work, on Facebook. It’s a well reason piece and an important one for anyone thinking up Facebook promotions. Yared’s take on sweepstakes is obvious, yet revealing. Facebook users […]
A new study reveals a significant gap between the level of sophistication of interactive advertising platforms and how comfortable industry executives are in articulating the value of those platforms to media buyers and marketers. More than 640 digital publishers, advertisers, agency executives and researchers from across the U.S. responded to the IAB and Ernst & […]
Beginning today, and continuing for four months, Chipotle will switch from its iconic silver foil to gold foil for its burritos. The gold foil is meant to draw attention to what Chipotle calls Food With Integrity. This includes sourcing naturally raised meats, local and organically grown produce, and dairy products that are made with milk […]
I like to see that people are sensitive to design, but what you’re about to read is some lunacy. According to the Daily Mail, Iran may decline to participate in the Olympics next summer because the logo for the 2012 games spells “Zion.” The Iranians sent a letter to IOC president Jacques Rogge saying: “(This […]