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TV Isn’t The Lone Superpower, But It’s Still A Superpower

Here's some sweet music to every old school advertising person's ears: PricewaterhouseCoopers projects ad spending on total U.S. TV will grow to $80.3 billion in 2014 from $62.1 billion in 2009, surpassing its previous high in 2006 of nearly $70 billion. According to Ad Age, the disruptive digital trends which dominate the pages of the trade press, are not depressing the market for TV. In fact digital's laser-like …

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Do You Want To Rock? Great. Create More Value For Others Than You Capture For Yourself.

Chris Dixon, co-founder of Hunch, and investor in several tech companies, neatly summarizes what business is all about. Tim O'Reilly poses a question every entrepreneur and investor should consider: are you creating more value for others than you capture for yourself? Google makes billions of dollars in annual profits, but generates many times that in productivity gains for other people. Having a positive social …

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We’re Addicted To Oil, It’s The Greedy, Dirty Dealers We Can Do Without

Bob Garfield returned to his old stomping grounds at Ad Age to weigh in on the Deepwater Horizon disaster. I submit that the level of public rage is a direct reflection of having been suckered by a Big Lie. (It also probably doesn't help naming off-shore drilling rigs things like "Deepwater Horizon," which sounds more like a retirement village or tropical drink.) Words matter. Images matter, and when you contaminate …

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We Have Enough Dings On Enough Devices. Do We Need To Hear Them During A Commercial Too?

I think Hill Holliday is one of the top ad agencies in the U.S. today. But they missed the boat with their "Cursor" campaign for John Hancock. It may be true that important financial conversations don't always take place face-to-face, but how is that a good thing? The only thing the commercials in this campaign have going for them is the quiet (and the stillness of the shots). Sadly though, the very quality that …

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Ask For Permission, Or Ask For Forgiveness?

Jim Edwards of BNET is reporting on a PR stunt by Bavaria beer during the Holland v. Denmark World Cup game. 36 "Bavaria Beer Babes" got into the game disguised as Denmark supporters until they stripped down to their orange dresses, but they didn't wear any beer logos. All they did was wear orange, the Dutch team's color. They were kicked out of the game at half time after FIFA figured out they were a marketing ploy …

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Filed Under: PR

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It’s Official, Geeks Now At The Center Of The Enterprise

Mashable got the big tour of Gatorade's Social Media Command Center, located in the company's marketing department outside of Chicago. Gatorade's tools are also being used to optimize landing pages and make sure followers are being sent to the top performing pages. As an example, the company says it's been able to increase engagement with its product education (mostly video) by 250% and reduce its exit rate from 25% …

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Brooks Brings A Bit Of Carnival To The Marathon

The Oregonian is running a feature on work Portland marketing agency, The Great Society, is doing for Brooks Sports, the athletic shoe company based in Bothell, WA. The campaign, Run Happy Cavalcade of Curiosities is a running-inspired traveling carnival in support of Brooks' sponsorship of Rock 'n' Roll Marathon, a series of races paired with rock concerts. The next race is in Seattle on June 26. At the center of …

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