Here, in the actual words of the day, are what some negative ads of 1800 might have looked like, courtesy of Reason magazine. That's some good copywriting. …
Continue Reading about Are Nasty Political Campaigns New? That’s A Negative. →
How Do You Take Your Magazine?
Khoi Vinh, formerly of The New York Times is often asked his opinions on the cavalcade of publications rushing to the iPad. Here's what he has to say about magazines on the iPad: My opinion about iPad-based magazines is that they run counter to how people use tablets today and, unless something changes, will remain at odds with the way people will use tablets as the medium matures. They're bloated, user-unfriendly …
Brands Too Can Be Repurposed
An auction of office equipment and movie memorabilia was held earlier this year at the Movie Gallery/Hollywood Entertainment headquarters in Wilsonville. Now the bankrupt company is preparing to auction off its brand names, digital assets and customer information. According to The Oregonian, the Nov. 9 auction will be handled by the valuation firm Streambank of Needham, Mass. "The company has been operating for more …
Advertising To “Ideas People” Just Became A Bit Simpler To Do
Mediaweek reports that there's a new ad network in town, one that ties together highbrow audiences who read The Economist, Christian Science Monitor, Mother Jones, The New Republic, Talking Points Memo, Daily Kos, The Chronicle of Higher Education and other like-minded periodicals. The Ideas People Channel is the umbrella name for the network. Executives said the channel would launch with 11 million monthly unique …
Continue Reading about Advertising To “Ideas People” Just Became A Bit Simpler To Do →
Andrew Keller, Creative Dude & CEO
Creativity--along with several other media outlets--is reporting that Andrew Keller is the new CEO of Crispin Porter & Bogusky. To the outside world, it was unclear who'd be the next leader of CPB, but top management within apparently made the call sometime ago. "We probably decided about a year ago that Andrew would be the guy," Chuck Porter said, noting Mr. Keller's "unusually astute vision of where the marketing …
Looking for Transparency in Marketing? Sorry, There’s Nothing There
It's another buzzword: Transparency. And even in this age of social media, it's hard to find. Think of the type of products you buy. Who makes your clothing? Who grows your food? Who assembled your iPhone? Chances are, you don't know. That's OK. Most people really don't want to know. It's also the kind of information that overwhelms people when they start contemplating it. They have other, more personally relevant …
Continue Reading about Looking for Transparency in Marketing? Sorry, There’s Nothing There →
MyFaceSpace Rides Again
At long last, MySpace is looking shiny and new again. Welcome to the new MyspaceMyspace | Myspace Video According to MySpace President Michael Jones the News Corp.-owned site will no longer seek to compete with Facebook, but rather complement it. "Our focus is social entertainment," he said. "Niche players have long staying power." By complementing Facebook, Jones must mean adopting its features. Let's have a …
Hey Shorty!
The number of 15-second television commercials has jumped more than 70 percent in five years to nearly 5.5 million last year, according to Nielsen. They made up 34 percent of all national ads on the air last year, up from 29 percent in 2005. "It becomes a very seductive thing to get your message out there at half the cost," says Mike Sheldon, CEO of advertising agency Deutsch LA, a unit of Interpublic Group. Plus, …
