Archives for 2010

Loyalty, Meet Location. Location, Loyalty.

I don’t want to induce Jerry Ketel to toss his breakfast or lunch, but we’ve learned that CKE Restaurants, owner of Carl’s Jr. and Hardee’s has developed their own location-based check-in app. The app, dubbed Happy Star Rewards, is now available on the iPhone and Android platforms, and invites users to check in when they […]

This Flab Busting Breakthrough Is So Bad It’s Almost Good

Tis’ the season for list making. Like best and worst commercial of the year. My friend and former colleague, Sloane Kelley, finds the following commercial particularly annoying. How about you? What spots from 2010 really got under your skin? [via BFG Blog] UPDATE: Speaking of year-end lists, Steve Hall at Adrants is compiling some highly […]

Yet Another Facebook Story: You Don’t Have To Be Facebook To Profit From Facebook

In their efforts to establish a presence on Facebook, eight-of-ten of the world’s biggest brands, including Coca Cola, P&G and Unilever are now using an enterprise solution from New York-based Buddy Media. The Buddy Media Platform gives brands the tools to manage their Facebook Pages and engage their Facebook fans. Adweek recently named the company […]

Brand Is Everything

News industry analyst, Ken Doctor, believes ‘conventional wisdoms are odd things.” Who, for instance, would have thought that the Social Network movie would propel Mark Zuckerberg to new heights of respect? Doctor points out 11 conventional wisdoms on his Newsonomics site, one of which I’ve selected for you to consider here: Brand is everything. Certainly, […]

Are The Geico Gecko And Progressive’s Flo Just Plain Evil?

We’ve talked about Flo, the Progressive Insurance spokeswoman, as well as The Geico gecko campaign before, and their pervasiveness is a testament to the power of quirky spokespeople (and critters) as well as massive media buys. I can’t say I’m a big fan of either campaign, but I also don’t see them as symbols of […]

Some Selective Words For Microsoft

Bah, humbug! “Windows gives me the family, nature never could.” You’re kidding me. That’s your line? Also, riddle me this Microsoft Porter & Bogusky, “the cloud” is now a branded term that Microsoft owns? For the non-geeks in the audience “cloud computing” is an industry-wide term used to describe decentralized computing made available by hosted […]

Even Social Media Firms Can’t Forget The Motor City

When Goodby Silverstein & Partners won a large chunk of Chevrolet business last year, it became essential for them to staff a sizable Detroit office. As The Detroit Free Press reports, they’re not the only ones: Big Fuel, a 7-year-old New York social-media agency, has chosen Detroit for its first satellite office, becoming the latest […]

Sent From My iPhone: Year-End Micro Media Meditations

At this time of year I like to look back and also look forward. A year ago, I set some lofty goals for myself and the site. As I look them over now, I see that many of them were not met. Not by a long shot. I could feel bad about this or I […]